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The leading brands of the construction industry are getting ready to meet at UNICERA, the International Ceramics and Bathroom Fair. Seranit will celebrate its 30th anniversary at the fair to be held at Istanbul Expo Center on November 7-11.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - Established in 1992 as Turkey's first porcelain factory, Seranit will celebrate its 30th anniversary at UNICERA, the International Ceramics and Bathroom Fair. UNICERA, Turkey's largest and the world's second largest specialized fair in its field, will be held at Istanbul Expo Center on November 7-11 this year. New kitchen models of Vanucci will also be exhibited at the 1,300 square meter stand of Seranit, which will showcase the latest ceramic and bathroom products at the fair.

It will showcase products suitable for every venue

Seranit General Manager Nadir Erze said: “We are exhibiting our newest collections at UNICERA for the first time, as every year, with our brands Seranit in the bathroom and Vanucci in the kitchen. We will celebrate our 30th anniversary this year at the fair, where architects, interior architects and industry professionals showed great interest. At the stand we designed with the motto 'Seranit Adds Value to Your Life', we will emphasize that we are with you every step of the way from birth to the age of 30. At the stand where we will take our guests on a journey in areas such as stores, newborn hospital rooms, schools, canteens and homes, we will draw attention to our products that add value to every space.”

Growing abroad in Europe and America

Noting that there are many products, colors, patterns, materials and surface features that will inspire professionals in the 2023 collection of Seranit, Nadir Erze said, “We are very happy to celebrate the 30th anniversary of our brand at UNICERA, the meeting point of our industry. For 30 years, we have been producing our products at national and international standards with an understanding of quality that adds value to life, places and the environment. Seranit General Manager Nadir Erze, who stated that they will create a special area where unlimited forms of ceramics will be exhibited in their 1.300 square meter stands at the fair, said, “As Seranit, we offer a wide range of products in sizes ranging from 10x10 cm to 90x135 cm. We serve at nearly 300 sales points in 60 countries. We operate through our companies in Germany, France and the USA. This year, we increased the number of our showrooms and warehouses abroad. Our priority markets for exports are Europe and North America," he said.

“We are stronger at our 30th age”

Stating that the 2023 collections of the Vanucci Kitchen & Bathroom brand can be seen at Seranit's stand at UNICERA, Nadir Erze concluded: "We increased our production capacity by 25% last year to meet the increasing demand due to the pandemic. This year, we made investments in our production facilities in Bilecik and Eskişehir. We are completing our 30th anniversary stronger. In addition to residences, we will continue to add value to places with our products suitable for many different areas such as hospitals, shopping centers, transportation networks, cultural centers, tourism structures and markets.”