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According to the report published by HIMSS, while 80% of health institutions are expected to increase their technology investments within 5 years, patients also demand user-friendly technologies in the field of insurance. The Swiss-based company, on the other hand, brings a new breath to health services with its artificial intelligence-supported solutions, and aims to make our country the center of the world in this field.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - Digitization, which accelerated with the pandemic, began to be felt more in the health sector. According to the report of HIMSS (Health Information and Management Systems Society) that sheds light on the future of health services, 80% of health institutions such as clinics and private hospitals plan to increase their investments in digital health services in the next 5 years. While 47% of the participants state that digitalization ranks first in corporate structuring, patients also demand user-friendly technologies not only in health but also in insurance.

EMED International, a Swiss-based health, insurance support and consultancy services company, which made a rapid entry into the health sector with insurance support services in the third quarter of 2022, took its place in the Turkish market with its artificial intelligence supported applications. While the company responds to the needs of institutions and patients with its artificial intelligence-supported studies in the field of health insurance, it also aims to contribute to the transformation of our country into one of the most important centers of the world in health tourism.

Stating that they bring a new breath to the sector with their customer-oriented and technology-centered solutions, health, insurance support and consultancy services, EMED International Deputy Chairman of the Board Dr. Ruhsan Topçu explained: “With the continuous development of technology, it is getting harder and harder to find the right solution for patients' demands for healthcare services. We add efficiency to the management processes of institutions with our artificial intelligence-supported solutions, from support services such as customer relationship management and risk analysis to assistance services such as ambulance. We also focus on health tourism organizations.”

Artificial intelligence era in healthcare

Stating that they play an important role in bringing complementary health insurance to the sector with the projects they have developed, EMED International Deputy Chairman of the Board Dr. Ruhsan Topçu said, “We are creating an agile structure for both healthcare institutions and patients with the projects we have developed supported by artificial intelligence. We contribute to the development of the sector by increasing our activities both in Turkey and abroad, with the strength we derive from our Swiss shareholder. We are walking step by step towards our goals by signing many business partnerships in this direction. We want to be positioned as the leading company of the sector by cooperating with insurance companies that are in the top 10 in market share throughout 2022, focusing on assistance services or additional packages.”

It will also serve in health tourism

Pointing out that global companies will develop new working models by identifying their yet undiscovered needs in the field of health, Dr. Ruhsan Topçu said, “As a team, we will manage the whole process in the visits of health tourism companies, which we are business partners with, to Turkey in the next period, so that individuals can receive both preventive and rehabilitative services. It is our mission to develop all the muscles of our country in this field and gain value on a global scale. We aim to increase the contribution of health tourism, which is one of the fields with the highest added value, to the national economy.”