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Long recognized as a world-class travel destination, Turkiye became a major player in medical tourism and burgeoning hair-transplantation field

EUROPE -  One of the world’s most popular holiday destinations, Turkiye is known for its pristine beaches and rich historical heritage. But in recent years, it has also carved out a niche in medical tourism, thanks to the wide expertise of its medical professionals.

Nowhere has this been more apparent than in global hair-transplantation market, which is forecast to reach a total value of $30.13 billion per year by 2031. 
“Thousands of people from all over the world visit Turkiye for top-notch and competitively priced hair-transplant procedures,” Dr. Ekrem Keskin of Istanbul’s Capital Hair Center says. “This has served to make Turkiye a leader and provided Turkish doctors with unrivaled experience.” 

Dr. Keskin is a plastic surgeon who performs hair transplants with an aesthetic vision. He received his training in aesthetic surgery at Cleveland Clinic Plastic and Reconstructive and Aesthetic Surgery Department in the USA.

Cutting-Edge Techniques 

Along with their wide-ranging expertise, Turkish clinics are also known for employing latest hair-transplantation methods, including scalp analysis and anesthetics to ensure pain-free transplantation procedures.

Capital Hair Center, offers patients cutting-edge ozone therapy, which boosts survival rate of transplanted hair grafts and accelerates recovery process. “This means patients can return to their daily routines relatively quickly,” Dr. Keskin says.

Aesthetic considerations, meanwhile, also represent a crucial component of hair-transplantation. “Patients’ primary motivation is to look younger, healthier and more attractive,” Dr. Keskin, who has received extensive training in facial aesthetics, says.

After performing a scalp analysis, center’s experienced staff can determine how many hair grafts are needed, and where. Dr. Keskin explains, “Then we select placement, frequency and direction of grafts based on patient’s unique facial type.”

‘Total Holiday Experience’ 

In the last 2 years, nearly 2 million foreign tourists came to Turkiye for health services. Health expenditures in Turkish tourism increased by 121.5% in Q2 in 2022. This is largely due to the fact that Turkiye offers more affordable prices than other leading destinations. 

“Those visiting Turkiye for hair-transplant procedures can also enjoy its historical, cultural and natural attractions,” he says, “which together make for a total holiday experience.”