NEWSROOM

The aging world population has brought dynamism to the global cosmetics market. By the end of 2022, it is expected that the elderly over 65 years of age will have a 10% share in the world population, and it will increase to 11% in 2025 in Turkey. Chemical-free organic cosmetics, especially dermocosmetic products, bring the power of endemic nordic plants to the world's fight against aging.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - The global dermocosmetics market, which was $51.1 billion in 2021, is expected to reach $130.46 billion in 2030. It is estimated that skin care products, which have the largest share in the market, will make the biggest contribution to growth with the increase in the desire to look younger, as well as the increased importance given to skin health.

Büşra Kulak, Turkey Pharmacy Brand Manager of Swedish dermocosmetic brand Bionnex, pointed out that the increasing awareness of healthy living in the global epidemic has increased the demand for chemical-free, herbal and organic cosmetic products, and said: “While strengthening its position even more, there is a trend from chemical-based cosmetics to organic products with herbal ingredients. According to the data of the UN, the elderly population over the age of 65 is expected to have a share of 10% of the world population in 2022 and 16% in 2050. According to TUIK data, the share of elderly people in the total population, which has increased by 24% in the last 5 years, has reached 9.7%. It is estimated that this rate will increase to 11% in 2025 and to 12.9% in 2030. Increasing environmental pollution due to industrialization in the world and chemicals we are exposed to at every point of life trigger various skin problems and accelerate aging. In order to overcome these problems, the world has turned to organic cosmetic products that derive their strength from endemic plants.

Bringing the power of Nordic herbs to dermatology

Stating that herbal solutions can be produced against all kinds of skin problems with scientific studies directed by technology and R&D in the cosmetics industry, Büşra Kulak said, “The pandemic made us realize that not only our body but also our skin health is important. As a Swedish dermocosmetic brand, Bionnex offers natural, effective and permanent solutions to various hair and skin problems with our formulas that we have developed using nordic plants, an endemic species grown in northern countries, in the light of science. We establish solution partnerships with those who care about naturalness in skin care with our dermatologically tested products containing hypoallergenic formulas that we developed inspired by Nordic plants. We cooperate with the world's leading laboratories and doctors, not only in Sweden, where our center is located, but also in France, and contribute to the scientific world by researching the reasons behind various skin problems with our superior technological power. We have production and R&D facilities in Sweden and Turkey with a closed area of ​​4 thousand square meters. With our superior technological power, we are producing 2 million units per month in accordance with GMP (Good Manufacturing Practices) standards.

Powerful features of plants combined with scientific expertise

Bionnex Turkey Pharmacy Brand Manager Büşra Kulak, who stated that the values ​​offered by science and nature constitute the focal point of cosmetics with organic and herbal ingredients, said, “As a brand of Swedish company Carex, which combines the powerful features of plants with its scientific expertise, we focus on human health with the 'Nordic Organic Care' approach. We deliver our products, which we developed using the endemic and rich plant resources of the Nordic region, which includes northern countries such as Denmark, Iceland and Norway, especially Sweden, to 26 countries in Europe, Asia and MENA. We are among the top 3 brands in many countries in the MENA region. We offer a wide range of products with our formulas, which we have developed without testing on animals, by undertaking the advocacy of the right to life of living things in nature. We have a portfolio of 6 sub-categories and 36 product types. We undertake the representation of nordic plants in dermatology with our private label products as well as daily skin care products, hair creams and serums, stain removers and illuminators, and deodorant varieties.”