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The digitalization momentum that the business world has achieved in the past few years is reflected in all sectors. The real estate sector, which stands out with its established traditional practices, has made this important progress since 2019. The real estate industry, which wants to make the processes easier for everyone, prefers AI technologies in CRM.

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ISTANBUL (TR) - The acceleration of digitalization that the business world has achieved in recent years has also affected the sectors where traditional practices are adopted and institutionalization progresses more slowly. Real estate, where business relations mostly progress through face-to-face communications, also came to the fore as one of these sectors. A study by global consulting firm KPMG revealed that 58% of real estate companies have a digital strategy, while 29% actively leverage digital applications.

Ömer Demirel, the Founder & CEO of Maslero, the customer relationship management platform for the real estate industry, shared his views on the subject as follows: “Although real estate is lagging behind in digitalization and institutionalization compared to other sectors, it has come a long way in recent years. We think that the way to accelerate this process is to develop industry-specific technologies. Based on this insight, the Maslero platform we developed with a real estate perspective focuses on customer relationship management, one of the critical business functions of the industry.”

Digitalization in real estate is taken seriously

According to KPMG research, 89% of real estate companies that focus on digitalization, the professionals who undertake this task work directly with the CEO or the board of directors. Underlining that real estate sector players need to adopt a clear digital strategy and take action as soon as possible in order to keep up with the pace of the era, Ömer Demirel said, “This result shows that the sector takes the digitalization processes seriously. A predominantly sales-oriented operation is carried out in real estate. Developed for businesses that care about digitalization, Maslero focuses on customer relationship management (CRM) to perfect this operation. Thanks to Maslero, real estate companies can manage many channels such as e-mail, phone call, live support, SMS, WhatsApp from a single platform. Companies can follow-up their existing or new customers through automation using these communication tools. In addition, ads on Google, Meta, Instagram or different platforms can also be managed through Maslero.

65% of companies become more efficient with digital technologies

Reminding that 65% of businesses using real estate-oriented technologies achieve efficiency in their business processes, according to the results of the KPMG research, Maslero CEO Ömer Demirel concluded: "Every real estate company wants to expand its portfolio and to be among the industry leaders. MMaslero promises to provide a solution to this need of the real estate sector, which has not had a special CRM software until now. Maslero, located in the middle of Proptech (property technology) and CRM solutions, provides the opportunity to entrust repetitive work to automation with its learnable artificial intelligence, while reducing the dependence of businesses on different third-party applications. Being able to prepare offers and communicate with customers, Maslero has the potential to increase sales by 400%. With all these aspects, Maslero is positioned as a strategic digital transformation move for real estate companies to grow rapidly and confidently."