NEWSROOM

The insurance sector in Turkey started 2022 strongly. The premium champion of the sector, which produced $90.9 billion in premiums in the first half of the year, was automobile insurance. While motor insurance grew by 38.30% in real terms in H1, the real growth of traffic insurances was 8.69%.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - The insurance sector made a strong start to 2022 despite inflation. According to the data announced by the Insurance Association of Turkey, insurance companies produced 90.9 billion TL premiums in H1. On a branch basis, the highest growth was seen in motor insurance. Insurance companies produced 14.7 billion TL premiums in H1 2022, growing 38.30% in real terms according to inflation adjusted data. While a total of 18.6 billion TL premiums were produced in traffic insurance, the annual real growth was measured as 8.69%. On the other hand, a campaign partnership was announced that will accelerate the growth of traffic and motor insurance in the rest of the year. Authorized insurance broker Koalay and digital gift card provider Sodexo announced a joint campaign that offers the chance to win gift certificates up to 300 TL in traffic insurance and 600 TL in motor insurance.

Evaluating the developments on the subject, Ali Çetinkaya, Koalay.com Deputy General Manager for Sales and Business Development, said, “As Koalay.com, we are happy to launch our first branded campaign with a popular and widely used brand like Sodexo. Sodexo users will win FlexoGift Digital Gift Certificates up to 300 TL for traffic insurance and 600 TL for motor insurance they will purchase at Koalay.com.

Gift voucher up to 300 TL for traffic insurance and 600 TL for motor insurance

Those who take out traffic or motor insurance within the scope of the campaign win FlexoGift Digital Gift Certificates up to 300 TL in traffic insurance and up to 600 TL in motor insurance, depending on the policy premium amount. For example, a Sodexo user, who has a policy premium of 750 TL in traffic insurance, is entitled to a 25 TL gift check. In case of having a policy premium amount of 6,000 TL or more, a FlexoGift Digital Gift Certificate of 300 TL is assigned to the policyholder. In motor insurance, the policy premium amount of 750 TL will receive a gift check of 50 TL, and the policy premium amount of 6,000 TL or more will receive a gift check of 600 TL. Pointing out that FlexoGift Digital Gift Certificates can be used in Turkey's well-known brands from clothing to markets, from decoration to petshops, Sodexo Deputy General Manager Responsible for Merchant Businesses Alper Yargı said, “As Sodexo, our digital corporate gift platform FlexoGift, which is a first in the sector, this time offers traffic insurance and motor insurance needs. It turns into an advantage for Sodexo members. Thanks to the campaign, 50 thousand Sodexo users can use their gift certificates in hundreds of brands offered by FlexoGift. We are extremely pleased with this exciting campaign we made with Koalay, which makes insurance and motor insurance services accessible.”

It will continue until July 1, 2023

Customers who meet the campaign conditions and qualify for FlexoGift Double Digital Gift Certificates are informed about their gift certificates via SMS 15 working days after the policy is created. Insurance policies can be purchased from the relevant section of the website or from the Insurance Support Line. In order to benefit from the campaign, which is limited to the first 50 thousand customers, the mobile phone number specified must belong to the policyholder, and the policies are not expected to be canceled before 30 days. In addition, FlexoGift Gift Certificates that have not been used within 1 year are forfeited.