NEWSROOM

Launched in December 2021, Macellan's newest product, Alternatif SuperApp, has reached 70 businesses, 900 branches, and 150,000 users as of August 2022. With the Alternatif SuperApp, businesses gain features such as all financial technology, loyalty, and customer analytics, while customers of businesses have access to valuable payment opportunities.

*** This release is originally published in Turkish.

Google Translate Application translates the content you see on this page.***

ISTANBUL (TR) - With this momentum, Alternatif SuperApp has turned more than 70 businesses, which currently have more than 900 branches in total, into a fintech company, demonstrating that as long as the right solution is offered in the field of financial technology, fast progress can be made on both the B2B and B2C sides. With the solutions of Alternatif SuperApp, leading companies in their industry, such as Simit Sarayı, Peynirci Baba, Alaçatı Muhallebicisi, Adventure Land, Tuzla Balıkçısı, Vienna Coffee, and Nezih Stationery can now easily access digital wallet, CRM, digital gift card, corporate partnership, loyalty program, and QR menu infrastructure services. In addition, public institutions such as Üsküdar Municipality and Sakarya University could make payments and donations for thousands of citizens and students easily and digitally with their private wallets in Alternatif SuperApp.

Macellan CEO Göktürk Yetim, who made a statement on the subject, said, “As the main sponsor of the Istanbul Festival, Alternate SuperApp, which provides payment and pass system infrastructure during the festival, has enabled users to perform dozens of transactions with a single application. In this event, all visitors had access to facilities such as fast passes, instant payment, lottery participation, and playground use by using the Alternatif SuperApp. Thus, customers had to carry neither tickets nor money in their pockets. With these advantages, it is taking firm steps forward to become a 'love mark' with the comments and likes of its users by rising to 1st place in the Finance category in the App Store.

It will continue to grow with collaborations and investments

Alternatif SuperApp, Macellan's latest product, will enter the pre-Series A investment process. Evaluating both the latest developments and the investment process, Macellan CEO Göktürk Yetim said: “Alternatif SuperApp achieved great success in a short time with its strong team. Currently, we provide uninterrupted service to thousands of users in hundreds of branches of dozens of businesses. Each business has become a separate fintech company for us. Our customers are also super users. We will very soon increase our network to 5,000 with new businesses we will deal with. We are preparing for an investment round to accelerate this growth. With this investment, our goal is primarily to expand into the EMEA region. During this time, I should also mention that we were selected for the fourth term of the Visa Innovation Program and are preparing for the global markets. I think we will develop much faster with our cooperation and smart investor ecosystem.”

Alternate SuperApp CPO, Zeynel Enes Mirza, said: “Since December 2021, we have worked with serious devotion as a team. The result of this was planned and stable growth. Offering a digital wallet infrastructure specific to businesses and institutions and collecting all these wallets in a single application offers great convenience and advantages for B2B and B2C customers. We both transform businesses into fintech and collect fintechs in the marketplace. In this way, we have become the marketplace of all solutions in the industry, such as wallets, gift cards, QR menus, and loyalty applications. We have proven this by entering the right sectors at the right time. I believe we will consolidate this robust data with new businesses in industries such as cafes, restaurants, entertainment, and esports. In short, every business will be a FinTech with Alternatif SuperApp!”