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While the data published by Potomac University indicates that 70% of the students think that online courses are better than the traditional classroom environment, many educational institutions in Turkey are recreating their brand identity with a digital focus. Finally, Cihangir Schools announced its new logo and slogan in the brand renewal process, which it set out with its mission based on the digital language of the new normal at the launch. The institution, which will soon implement the Virtual Teachers project, aims to change the dynamics of the traditional education model.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - Since the pandemic, students' education through online courses has opened the door to the digitalization of the industry. While the research conducted by Potomac University on the subject indicates that 70% of the students think that online courses are better than the traditional classroom environment, many educational institutions in our country are developing digitalization-oriented projects. Finally, by designing the 'Virtual Teachers' project, Istanbul-based Cihangir Schools, which plans for students to communicate with virtual teachers whenever they want in the future, has started to renew its brand identity with its mission based on the digital language of the new normal. The institution recently introduced its new logo and slogan at the launch held in Secret Garden Istanbul, where its managers and employees participated.

Stating that they aim to combine the past and the future while creating a new corporate identity, Cihangir Schools Chief Executive Officer Nesrin Cihangir Meral evaluated the issue with the following words: “In the brand renewal process that we built on digitalization in education, we both reinforce our long-standing awareness and always create a harmony with the innovations brought by the age. We aimed to create a structure. While doing all these, we have made the digital dynamics of the world our focus. Inspired by our vision and spirit, we always carry our children and the Cihangir family forward; we stepped into recreating our corporate identity with our new logo and slogan. With the Virtual Teachers project, which will be a first in Turkey and perhaps in the world, we aim to clone teachers and turn technology into an advantage for students and enable them to talk to teachers whenever they want.”

Educational institutions go digital

Nesrin Cihangir Meral, Chairman of the Executive Board of Cihangir Schools, drew attention to the necessity of renewing educational institutions at regular intervals for students to adapt to the ever-changing world more quickly and said, “Since the day our institution was founded, our motto has always been to raise happy global citizens. That's why, while the forms of communication between people and the working models of the business world are constantly changing, we have entered the brand identity renewal process so that our children can quickly adapt to these dynamics. We took the first step by changing our logo and slogan. We aimed to create a personalized education model supported by artificial intelligence and developed a strategy using data analytics techniques.”

They visualized transformation and growth in school logos

Nesrin Cihangir Meral, who stated that they created a modern visual expression language to tell their stories originally during the design phase of their logo, said, “We used a holistic and concrete expression method in their logos. The modular structure of our logo represents transformation, growth, success, and a brighter future. While explaining that we care about transferring our 26 years of experience and knowledge to future generations, the colors we use mean that we are raising individuals with a high tolerance for cultures and differences in an environment far from being uniform, and triangles mean both existing as individuals and coming together for strong communication.”

They aim for new successes with the new brand

Underlining that they announced a new slogan along with their logo during the brand renewal process, Cihangir Schools Chief Executive Officer Nesrin Cihangir Meral said, “We think that good communication practices are always the strongest port. That's why we have renewed our slogan and our new logo that reflects our entire mission and determined it as ‘Education is very different here.’ As we always say, the principle of "Strong Communication, Happy Employees, and Happy Students" continues to be at the heart of our brand. We think our new brand identity and the projects we have developed in this direction, such as Virtual Teachers, will reflect what we want to achieve.”