NEWSROOM

The functional product market has approached 100 billion dollars on a global scale with the trigger power of the pandemic. Focusing on strengthening the immune system and guiding an active and healthy life, the market also supports the entrepreneurial ecosystem with new business models targeting women. Business models focused on financial freedom bring an international dimension to women's careers.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - The increasing awareness of healthy living with the global epidemic has mobilized the functional product market, bringing natural and organic food, beverages, cosmetics, and supplements. The global functional product market, which reached $93 billion last year, is expected to exceed $100 billion this year and reach the $140 billion mark in 2026 with a compound annual growth rate of 7.9%.

Siberian Wellness Turkey Sales Director Enver Coşkunsu stated that the functional product market, which focuses on strengthening the immune system and guides active and healthy life, also supports the development of the entrepreneurial ecosystem, "While the global epidemic activates the functional product market, it also enabled the development of new business models targeting entrepreneurial women. In particular, the functional product market, which creates career opportunities for women entrepreneurs, continues to grow with new development areas. According to Startups.watch's Turkey Startups Ecosystem 2022 1st Quarter Report, 35% of international investments made to 49 Turkish entrepreneurs in this period were directed to women entrepreneurs. Women who gain financial freedom by starting as entrepreneurs in our country are also at the focal point of international investments with their successes.”

Shaping the career journeys of entrepreneurial women

Noting that they have developed bioactive cosmetics, sports, and functional food products that support adult and child health with more than 25 years of experience in the functional product market, Enver Coşkunsu said, “While we are differentiating in the market with our high quality and affordable products, we shape the career journey of entrepreneurial women with our business model that gives women financial freedom. We deliver more than 300 of our products, which have unique contents that Siberian nature has gifted to our world, to more than 60 countries on 3 continents. With our business model in which women, who represent the healthy and fit lifestyle, are the leading actors, we are constantly expanding women's place in the entrepreneurial ecosystem.”

Accelerates international trade traffic of functional products

Siberian Wellness Turkey Sales Director Enver Coşkunsu, who said that as a Siberia-based company, accelerated the traffic of functional products in international trade, said, "According to the data of the Russian statistical institution Rosstat, our company ranks 2nd among the best 600 enterprises in Siberia, and has the highest reliability. It has an AAA rating. We bring dynamism to the global functional product market with more than 270 thousand active consultants worldwide. As a member of the Nutritional Supplements Manufacturers' Association, we direct the development of the nutritional supplements industry in Turkey and improve product quality. This partnership we have established with those who inspect the products developed in different countries and take strategic steps towards the market's future gives us a great responsibility. We fulfill this responsibility with our proven products, which we have developed in our R&D laboratories within the scope of preventive programs covering fields such as endoecology, chronobiology, adaptation medicine, and micronutrients.”

Serving the sustainability of the world

Enver Coşkunsu stated that they had taken steps to promote a healthy lifestyle and ensure the continuation of ecological culture in the countries in which they operate: “We serve the sustainability of the world not only with our products but also with our social benefit-oriented social responsibility projects. We support green technologies by using environmentally friendly ingredients in our products developed within the scope of the UN Sustainable Development Program. We create large-scale eco projects to protect rare and endangered animals, endemic plants, and natural wonders in nature. In this context, we have completed our projects to protect Lake Baikal with snow leopards, Baikal seals, and saker falcons. In 2021, we tried to contribute to the beauties that nature generously offers us by allocating more than 22 million TL of funds to eco projects. We started special afforestation projects for the 25th anniversary of our company. With our volunteer consultants, we brought together more than 100 thousand saplings to the lands of the world. With our projects that aim to protect the world's ecological balance, we experience the peace of leaving a clean future for future generations together with all our stakeholders.”