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All businesses witnessed dramatic changes due to COVID-19. The pandemic has triggered particularly notable challenges for family businesses. Rhys Li Coaching offers services such as risk consultation, and succession planning to help SMEs enjoy post-pandemic growth 

LISBON — While COVID-19 devastated many organizations, family businesses have resisted amid COVID-19 and are poised to lead the post-pandemic recovery, according to PwC’s 2021 Family Business Survey. 80% of family businesses, the most common form of business organization in any world economy, made staff work from home and 25% reorganized production to meet demand related to pandemic. They have a positive outlook for the future, as 80% of family businesses plan to diversify or expand into new products or markets, and 86% believe they will return to pre-pandemic growth rates by the end of 2022.

Rhys Li, an Amsterdam-based entrepreneur and the founder of Rhys Li Coaching commented on how family businesses proved robust and adaptable amid the pandemic: “Only 30% of all family-owned businesses make the transition into the second generation. Often the problem is the mismatch between the business’s goals, wants, and needs and individual family members. Family businesses need a real mindset change if they want to grow with the winds of change caused by the pandemic. We at Rhys Li Coaching help them identify and overcome the challenges”

“COVID-19 taught family businesses many lessons about preparedness, agility, and adaptation. This is business resiliency! As globalization and digital transformation disrupt business, how family businesses retain or hold a purpose can make a real difference. We render consultation to them in order to find and sustain their purpose,” Rhys Li added.

Experience from various industries supports family business transformation

“We have a multicultural background and extensive experience in the finance, consumer products, technology, telecommunications, and energy industries. We did coaching with employees of companies such as Deloitte, EY, Roche and Rabobank. We use our know-how to help family organizations excel to the next level. I leverage my 20 years of experience to craft my proprietary coaching method based on encouragement, organization, risk reduction and leadership. We help businesses and individuals alike improve processes, implement strategic systems, and increase efficiency while reducing risks,” Rhys Li said.