NEWSROOM

The change in consumers' media access channels and shopping habits with the effect of the global epidemic has stimulated digital media investments. Entrepreneurs and company owners who want to move fast in e-commerce also turned to digital advertising training. Bringing e-commerce and digital advertising training together in an integrated structure, the platforms guide entrepreneurs and company owners to grow their businesses by gaining a competitive advantage.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - The digitalization movement created by the pandemic in all areas of life has mobilized digital media investments. According to the 2021 Media and Advertising Investments Report prepared by Deloitte, total digital media investments in Turkey reached 18 billion 867 million TL with an increase of 151%. In digital advertising activities, where retail, publishing and information technologies have the largest share of the cake, video investments increased almost threefold. Mobile platforms were targeted in 73% of investments.

Raif Kamacı, Founder of Courself.co, stated that the change in consumers' media access channels and shopping habits due to the impact of the global epidemic accelerated their digital advertising investments and said, "Especially, the fiercely competitive environment in e-commerce marketplaces introduced entrepreneurs and company owners to digital advertising investments. We have brought an integrated structure to e-commerce and digital advertising training in Courself 2.0, established in 2020, when the impact of the pandemic was felt most, and developed as Turkey's largest e-commerce training platform. In 2021 alone, more than 10 thousand entrepreneurs and company owners benefited from this training and gained a competitive advantage in the e-commerce ecosystem. While entrepreneurs gained a presence in e-commerce, company owners could expand their business and move quickly in e-commerce. We supported our trainees to be a few steps ahead of the competition with the roadmap we presented for the sales and marketing of products that cannot enter search engines in terms of customizable ads, which have become a rising trend.”

It brought together newcomers to e-commerce and experienced company owners

Raif Kamacı, who said that they brought all the training together with the Courself 2.0 platform they developed, and brought a subscription model to the sector, said, “With our platform, which is a reflection of the six years of e-commerce experience we have gained in China, America and European countries, we guide investors with all kinds of profiles, from e-commerce beginners to experienced company owners. With our platform, where we integrate all the training needed by newcomers, we offer a roadmap for entrepreneurs to increase their sales by gaining brand awareness in the country quickly and carrying their activities abroad. We aim to enable our trainees to establish their own e-commerce site in 3 months, to reach a level where they can scale and develop their business as e-commerce specialists in 6 months, and to have a successful e-commerce site with an annual turnover of over 350 thousand dollars at the end of one year.”

Ten times growth every year

Raif Kamacı, Founder of Courself.co, stated that they have reduced the training given in 4 years to 1 year with the training they offer, and said, “We give entrepreneurs warm-up tours in e-commerce with our program prepared by our expert educators. On our platform, where we add a new video training every week, we meet with our trainees live once a week and repeat the subject. We have brought more than 15 thousand trainees to the e-commerce sector. As the only training and consultancy company representing our country, we score 4.9 out of 5 on Trustpilot, the world-famous Danish consumer review site. We are the only partner of payment and e-commerce platforms Stripe and Shopify in Turkey. Our position, competencies, and integrated education model grow ten times yearly. This growth performance brings us closer to our goal of becoming a global brand.”