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Digital transformation increases the momentum of e-commerce and its share in the retail market. While Morgan Stanley's data indicates that e-commerce will reach $5.4 trillion by 2026, companies that want to be successful in the growing market are looking for ways to be visible in digital. On the other hand, the domestic software company announced its roadmap as a guide in e-commerce.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - While digitalization transforms retail, it also increases the wind of e-commerce. Data released by Morgan Stanley indicate that the e-commerce market, worth $3.3 trillion today, will reach the $5.4 trillion mark in 2026 and constitute 27% of retail sales. While a wide range of sellers meets the consumers in the growing market, the expectations of the buyers from the brands are increasing at the same rate. While 94% of consumers who want to take advantage of all the possibilities of online purchasing request customer support with advanced technology infrastructure from companies, many consumers who receive service below their expectations leave the site before completing their shopping.

While companies that want to enter e-commerce and have difficulties in the face of ever-changing customer experience are looking for ways to be visible in digital with easy-to-use, functional infrastructure software, domestic e-commerce software company VikaOn enables companies to access global markets by sharing their e-commerce adventure.

The new dynamic of the business world: E-commerce!

Stating that e-commerce and e-export are the new dynamics of today's business world, VikaOn Founder Batuhan Yelçi evaluated the issue with the following words: “With the spread of digitalization, traditional consumer habits are shifting to online platforms, and customers' expectations from brands are increasing at the same rate. Because consumers, who encounter a wide network of vendors, prefer companies that offer the most suitable products to meet their needs and enable them to complete the shopping process in a practical way. Therefore, e-commerce can be costly and difficult for companies, contrary to popular belief.”

“We strengthen the e-muscles of companies”

Batuhan Yelçi pointed out that the way for companies to increase their sales and improve customer experience through e-commerce is to create a functional management panel and gain visibility with original content in many channels simultaneously, and said, “Companies that have difficulty in the face of constantly changing customer experience and want to operate in the field of e-commerce seeks solutions to achieve success. By offering holistic solutions in many areas, from functional software to advertising, from social media management to photography and graphics, we partner in the adventures of companies to strengthen their muscles in e-commerce and e-export. Thanks to the services we provide at affordable prices, we eliminate the risk of the challenges of the digital world getting in the way of companies.”

Domestic integration service in global marketplaces

Stating that they have signed long-term projects to help companies turn all possibilities of e-commerce into an advantage with their solutions and services, VikaOn Founder Batuhan Yelçi also gave information about other services: “Digital marketplaces are the locomotive of companies' growth. We also offer marketplace integration and management services to companies that want to grow in local and international markets by applying these opportunities to their business models. With our products that can be completed with basic steps and have easy use with the latest technology, we become the companions of companies in e-commerce and e-export.”