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While the spread of digitalization is changing the practices of the art world, competition is gaining momentum. Independent artists working without affiliated with an institution are learning entrepreneurship to bring their works to the audience. The education portal, launched recently, transforms digital into a ship of opportunity for artists with free entrepreneurship courses until the end of the year.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - With the increasing influence of digital technologies in our daily lives, the practices of the art world are changing, and the competition between artists is gaining momentum. Independent artists working without being affiliated with an institution in the rapidly growing art community are embarking on entrepreneurship to bring their works together with art lovers and have sufficient financial resources. The entrepreneurship education portal ARTENPRENEUR, prepared for artists from many different fields such as music, theater, literature, and cinema, to deliver their works to art audiences with the proper methods, transforms the digital world into an opportunity for artists who want to become a brand. The platform, launched recently, offers many free educational videos on entrepreneurship for independent artists in the cultural industry to develop the skills they need to manage their businesses better.

Stating that the concept of independence has become widespread in the art world with the opportunities offered by the internet, and this transformation has brought with it a tremendously competitive environment in which everyone is quickly involved, ARTENPRENEUR Founder Funda Lena said, “Digitization will be the door to free production for an artist, the producer planned so that education can be cultivated, and the future that can reach with the future while educating while writing. We also increase developers' development with our training series on the entrepreneurship training portal ARTENPRENEUR, which we have prepared for those who do not have competencies in this field to have sufficient equipment for developers. In this way, they can manage both socially and strategically, while creating a wider impact on them.”

A cornerstone of cultural identity: Independent artists

Noting that independent artists are the most crucial source of cultural expression diversity, Funda Lena said, “Independent artists are the cornerstone of cultural diversity as they produce richer and more experimental works outside the mainstream popular and standard genres. Although the importance of independent artists is critical, they have difficulty reaching the audience in the increasing competition with digitalization since mainstream institutions do not have the same competencies in sales, marketing and branding. As the ARTENPRENEUR platform, we ensure that an independent artist can overcome this challenge and protect our cultural diversity with our entrepreneurship training.”

Independent artists become entrepreneurs

Funda Lena, the Founder of ARTENPRENEUR, underlined that, for independent artists to chart a career path for themselves, they must see their professions as a start-up and have the skills of an entrepreneur, in addition to producing works, and explained the training range on their portal with the following words: “With the spread of digitalization in the art world, the acceleration of competition makes the path of independent artists bumpy. At this stage, it becomes almost impossible for the artist to be successful if they only produce. This is exactly why we offer many training videos on our platform for artists in art management, branding, marketing, copyright law, art and technology, sponsorship and fundraising, and collaboration, and support them to take firm steps forward in their career journeys.”

Entrepreneurship training will be free until the end of 2022

Stating that expert educators prepare the lecture videos, Funda Lena concluded her words as follows: "We will offer the lecture videos on our portal, which we launched in June 2022 with the support of the Ministry of Culture and Tourism General Directorate of Copyrights, free of charge until the end of the year. With our ARTENPRENEUR platform, we are happy to help artists gain entrepreneurial identity, create their own financial resources, bring their works to art audiences and shape our cultural identity with original productions. We plan to diversify our work in this field in the future.”