NEWSROOM

While the functional diet, which has been increasingly adopted with the global epidemic, strengthens its place in healthy life, consumers' search for flavor has turned herbal food brands into experience centers. Brands offering smoothies, functional beverages and sugar-free desserts, in which products that support healthy life play the leading role in their stores, meet consumers' health and taste quests from a single address.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - Increasing awareness of healthy eating has increased the demand for supplements with herbal and functional mixtures. The global health and wellness foods market, estimated at $733 billion, is expected to reach $1 trillion in 2026 with a compound growth rate of 6%. Stating that the global epidemic has changed the perception of a healthy life, SAF Nutrition Co-Founder Tolga Tunçsav said, “Functional nutrition style, which has been increasingly adopted, has increased the demand for organic and vegan herbal mixtures that do not contain chemicals. Consumers added recipes that bring together health and taste, in which herbal foods are the leading players, to their meals."

Noting that they respond to consumers' search for functionality and naturalness with the reliable and innovative products they develop, Tolga Tunçsav said, “Research shows that consumers are in search of a balance in terms of physical and mental health. The main element of this quest is the combination of health and taste. The desire of consumers to lead a more active life makes delicious functional foods that increase energy and performance and regulate mood even more attractive. As SAF Nutrition, we have strengthened our friendship with consumers in a short time with our products that support physical and mental health. We meet consumers’ health and taste expectations with the organic and vegan products we offer in our first store, which we put into service at the Kanyon Shopping Center in Istanbul."

The first ring of the healthy restaurant chain

SAF Nutrition Co-Founder Tolga Tunçsav said that they undertake the health assistance of consumers with 100% natural, chemical-free, sugar-free organic and vegan herbal food products said “We bring a different dimension to this location with our first store opened in Kanyon. We have positioned our store as an experience center, where we offer healthy snacks and various mixes, as well as herbal mixtures with rich protein contents, herbal extracts, superfoods and minerals, and versatile and complementary content. The store is the first link of our healthy restaurant chain target.”

Offers healthy solutions to functional taste quests

Stating that the first store they put into service in Kanyon has a pure and healthy concept as an experience center, Tolga Tunçsav said, “We are guiding consumers to acquire a functional diet with our products powered by nature and do not contain preservatives, additives and artificial flavorings. While we support this approach with our store, we also offer healthy solutions to consumers' search for taste. We bring our healthy recipes developed in cooperation with MSA (Culinary Arts Academy) to our consumers. Among our recipes, our products that support healthy life play the leading role, including smoothies, functional drinks and sugar-free desserts.”