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Photo shoots in online shopping directly affect sales performance. 63% of users say good photos are more influential in their purchasing decisions than product descriptions. The artificial intelligence-supported application developed by Turkish engineers increases the performance of automobile sales.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - The move of commerce to the digital environment leads companies to develop strategies to increase their sales performance on digital platforms. A similar trend is seen in automobile buying and selling. Considering that for 63% of users, quality product photos are more effective than product descriptions in their purchasing decisions, visualization becomes more apparent in large purchases such as automobiles. While one out of two users (53%) says that the visuals are more important than the points the product receives, professional photographs are the way to convince users who generally think, "I don't buy without seeing.” Artificial intelligence supported Carstudio.ai, developed by Turkish engineers at Bilişim Vadisi Teknokent, saves car dealers from the burden of making appointments at photography studios, waiting in line and facing high costs per vehicle.

Car Studio Artificial Intelligence Team Leader Akif Faruk Nane shared his evaluations and said, “People interested in car sales, galleries or platforms have to make an appointment with professional photography studios, wait in line and pay high fees. The Carstudio.ai application we developed makes it possible to clean the backgrounds of car photos with artificial intelligence and place them on the backgrounds offered in professional photo studios, no matter where they were taken. Thanks to this solution, individuals or galleries can also reflect their brand identities by adding their own logos to product photos. Sellers, who capture an impressive and consistent visual with low costs compared to photography studios, can see the reflection of this directly in their sales performances.”

It offers API support and works on mobile too

Akif Faruk Nane pointed out that the vehicle photos taken by car dealers who publish their advertisements on online platforms or social media should have a distinctive and consistent visual identity unique to their brands, which makes it challenging to discover the details in the car. Going to a studio designed for this job causes extra costs, time and effort. Carstudio.ai, an initiative supported by Tamer Capital and Bilişim Vadisi Teknokent, cleans all the details other than the automobile from the photo, no matter what angle and in which environment it was taken, thanks to artificial intelligence algorithms. Car Studio, which also allows adjusting the size and position of the vehicle, makes the photo almost like it was taken in a studio or showroom environment with its ready-made backgrounds. Carstudio.ai, which can be used on the web platform or in Android and iOS applications, also offers API (application programming interface) integration to vehicle sales platforms. The platform can be experienced for free with the Car Studio watermark.”

Reached 11 countries without using any advertising budget

Emphasizing that they realized the contribution of the project to the performance in automobile sales and included them in the Entrepreneurship Development Program, Tamer Capital Founder Kemal Tamer expressed his views on the project: “Carstudio.ai, developed by artificial intelligence expert computer engineers from Boğaziçi University, provides studio-quality automobile photos for car dealers and car dealerships with a few taps. Car Studio, which has proliferated by starting to issue invoices in 11 countries, although no advertising budget has been spent so far, is also promising in terms of financial performance. Within the scope of the Entrepreneurship Development Program, which we have implemented with the vision of "Growing the entrepreneurial ecosystem by raising talented young people who were born in the age of technology and did not have learned helplessness,” we train young leaders who will shape the future of the business world and encourage them to become successful entrepreneurs starting from their student years. We have full confidence that the Car Studio brand, which we provide venture development support within the scope of this program, will expand its B2B and B2C customer portfolio in a concise time.”