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Increasing awareness of immune system boosting during the pandemic has increased traffic to the global spice and condiment market. The market, which pushed the limit of 21 billion dollars last year, is expected to reach 43 billion dollars in 2028. Spice manufacturers bring a healthy and practical solution to kitchens with the mixtures they get together in a single box.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - The pandemic, which increased the kitchen's workload at home, energized the spice and condiment market. Approaching $21 billion in 2021, the global spice and condiment market is expected to reach $43 billion in 2028, with a compound growth rate of 12.8%. Stating that the increasing awareness of healthy living in the pandemic has increased the power of spices in the kitchens, Hayfene Baharat Managing Partner Ahmet Kadıoğlu said, “The global epidemic has increased the search for extraordinary flavors in the kitchen. Spice mixes, which offer an economical and practical solution to these searches, gave the correct answer. Demand for mixed spices containing multiple varieties has accelerated. These mixtures, which create different aromas and harmony of taste and smell, bring flavor and functionality to the kitchens.”

No additives in production

Ahmet Kadıoğlu, who mentioned that they have brought an innovative approach to the spice world with the R&D studies they have carried out within the scope of their activities for more than a century, said, “Within the scope of our activities that we have been carrying out for five generations since 1886, we produce different spice mixtures while producing without using additives such as irradiation technique and MSG. With our newly developed Hayfene Elementler Serisi product group, we bring functionality as well as health to kitchens. Our series consists of five different mixtures: Fire, Air, Water, Earth, and 5th Element; we establish a health and taste-oriented solution partnership with beginners and experienced cooks. While we bring Turkish spice to kitchens in many parts of the world with our export activities, we also support our domestic sales with our e-commerce platform.”

Fire, Air, Water, Earth and the 5th Element met with spice

Hayfene Baharat Managing Partner Ahmet Kadıoğlu, who mentioned that they created five different combinations by combining the characteristic spices used in different dishes with the Hayfene Elementler Serisi, said, “We have established a system that can sweeten all dishes in a single series. Fire Spice mix can be used in red meat, Air Spice mix can be used in poultry, Water Spice mix can be used in fish and seafood, Earth Spice mix can be used in vegetables and salads, and 5th Element Spice Mixture can be used in all dishes. Our consumers can create their special recipes by using our series' different mixtures. Thus, they can create their own flavor universe and make healthy meals in the kitchen.”