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While the difficult process with the closures during the pandemic affected the incomes of the gyms, members had to pay the bill for the service they could not receive. The model, which allows users to exercise as much as they want in any gym without being a member, and pay as much as they use, is becoming increasingly common.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - The research study by McKinsey shows that the $97 billion global wellness industry drives the spending in the global wellness market, which grows by nearly 10% every year, reaching $1.5 billion. While 40% of the world's population defines health as the essential element of life, they see sports as a prerequisite. The gyms, whose doors were locked during the periods when the effects of the pandemic were most felt, aim to gain new users with digital business models, following the awareness of the global epidemic regarding healthy and active life.

Sports can be done regardless of location

Stating that the difficult process with curfews and closures in the pandemic has shaken the incomes of sports clubs and created a wasted expense for those whose membership continues, Fitty CEO Murat Arslan said, “This situation is not foreign to those who receive monthly or annual membership services. Those who start an annual or monthly membership because of the lure of the cost advantage offered by the clubs often fail to show stability. We have changed the traditional perception of the gymnasium by breaking new ground in Turkey with our application, which we developed based on this situation, allowing users to do as many sports as they want in the gym without having to sign a membership agreement. We provide our users with the convenience of doing sports regardless of location. We reached more than 20 thousand users quickly by making agreements with nearly 500 gyms.”

Created a new space in the wellness industry

Noting that they showed a great example of courage with the initiative they implemented in 2021 when the most shocking effects of the pandemic were experienced, Murat Arslan said, “With our initiative, which we matured rapidly in 1 year, we created a new field in the health life industry. As a groundbreaking initiative in Turkey, we plan to include all sports halls across the country in our practice in the short term and then expand abroad. We believe Tamer Capital will contribute greatly to achieving our goals as a venture developer partner and investor.” 

Partners with sports clubs and establishes friendships with users

Mentioning that they respond to the expectations of sports clubs and users with the Fitty application, Fitty CEO Murat Arslan said, “While accelerating the traffic in gyms aiming to close the gap of the pandemic by balancing their income and expenses, we offer an optimum solution to users who have annual or monthly memberships but have to pay the bill for the service that they cannot benefit from due to lack of stability. We offer users the advantage of paying for the minute or hour they exercise without being a member of the contracted gyms. Moreover, they have the opportunity to do sports not only in the cities and regions where they live but also during their travels. With the bridge we have built between the two parties, we are establishing friendships with users while partnering with sports clubs.”