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More than 7.7 million tons of food is wasted every year in our country, where the star of cookery shines with the influence of social media platforms and food competitions. Those who abandon their career goals and follow their passion for food can avoid waste with recipes that hit the target from 12. Those who share food videos from their own humble kitchen instead of giant studios establish a solution partnership with their followers to prevent waste by combining sincerity with expertise.

*** This release is originally published in Turkish.

Google Translate Application translates the content you see on this page.***

ISTANBUL (TR) - Turkey is among the countries where the most food is wasted in the world. The 2021 UN Food Waste Index Report shows that more than 7.7 million tons of food is wasted in Turkey every year. According to the report, 93 kilograms of food per person goes to waste every year in Turkey. Kitchen Affairs Manager Content Producer Ülkühan Gemi stated that food videos published on social media platforms include misleading elements that cause waste of ingredients, and said, “Preparations for cooking videos need to be tried many times and after getting the best results, the shooting stage needs to be started. However, because this process takes a long time, the recipes are mostly transferred without being tried. This reflects negatively on Turkey's waste report," he said.

With the influence of social media platforms and food competitions in Turkey, the culinary profession began to find a place in the careers of white-collar employees. Ülkühan Gemi, who shared local and practical tastes as well as recipes from world cuisines on the account of the Kitchen Affairs Manager, said, “I share all the recipes after trying them many times and getting the best results. While I process all the details of my prescriptions in depth on my YouTube channel, I answer every question of my followers completely. In the videos where I explain the recipes I have developed by using the materials that can be found in every home in the right measure, I never include the elements that may mislead my followers and cause the materials to be wasted. With the advantage of having experienced all the recipes many times before, I enable my followers to hit the target from 12. I am establishing a solution partnership with them by revealing the technical and measurement errors made by my followers who could not achieve successful results.

Turkey's Cuisine will compete in the Champions League

Ülkühan Gemi, who created the Kitchen Affairs Manager brand by following his passion for food while operating in the finance sector, said, “My culinary adventure, which started 2 years ago, accelerated with social media platforms. On the one hand, I developed healthy, delicious and practical recipes that can be made at home from the Kitchen Affairs Manager account, on the other hand, I matured the KampAşım account. With the effect of the pandemic, I took on the health and taste assistant of camp enthusiasts with my simple but delicious recipes that can be made during the camp activity, which has been adopted by more and more people. These developments won me the first place of the week in Turkey's Cuisine competition broadcast on TRT1 and I qualified to compete in the Champions League. I am in a very exciting and enjoyable process. I believe that the experience I gained in a short time in the world of gastronomy will bring me a competitive advantage in the Champions League.”

He brought together sincerity and expertise in 500 videos.

Noting that he develops content related to delicious and healthy food, camping and natural life with the Kitchen Affairs Manager and KampAşım accounts on social media platforms such as YouTube, Instagram and TikTok, Kitchen Affairs Manager Content Producer Ülkühan Gemi said, “I do not only share recipes with the videos I shoot in my humble kitchen and camp conditions. I give tips on how to cook well despite all kinds of impossibilities. I combined sincerity and expertise in 500 videos I shot in 2 years. Simultaneously, I developed myself by writing food on digital platforms. At the last point I have reached, I aim to establish a studio to reduce waste by further developing my recipes, to bring all my content together on a single virtual platform, and to bring the Kitchen Affairs Manager brand to wider audiences by developing special products for camping and kitchen.”