NEWSROOM

When consumers are starting to pay more attention to the environmental impact of the products they buy, the apparel industry is adopting cyclical production processes. The shoe industry is also keeping up with this trend. Shoes produced by recycling plastic bottles in the oceans are presented as 90% more sustainable products.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - In line with the 2050 carbon targets pointed out by global authorities, consumers pay more attention to the environmental impact of their purchasing decisions. Companies started to adopt circular business models, use environmentally friendly raw materials, and invest in sustainable technologies starting from this trend. In this context, steps in the fashion industry, which are known to be responsible for 10% of global carbon emissions, have also accelerated, according to the United Nations Environment Program (UNEP) data. Shoe brand Greyder introduced the GreyderLAB collection produced using sustainable materials, especially pet bottles in the oceans, in line with its carbon footprint reduction targets.

Dilşen Tengirşen, brand director of GreyderLAB, shared her evaluations on the subject, “We are writing a brand new fashion story for a better world with our GrayderLAB collection. We are reducing our carbon footprint by adopting the principle of less waste and more resource conversion for a clean and sustainable future.”

“The way to reduce carbon footprint is circular production processes”

Emphasizing that an industry where the use of plastic is intense offers significant opportunities in terms of recycling, Dilşen Tengirşen said, “The way to reduce the carbon footprint is to adopt closed-loop cyclical production processes, and place recycling at the center of the business strategy. As Grader, we are taking our first and most important step in this regard with our GraderLAB collection. We have succeeded in increasing the sustainability in production to 90% with fabrics produced by recycling plastic bottles collected from the oceans, laces, environmentally friendly leathers made from plants and soles that can be completely destroyed in nature.”

“The eco-design trend is also affecting the shoe industry”

Dilşen Tengirşen, brand director of GreyderLAB, drew attention to the fact that the consumers’ expectations regarding the products they buy have changed in the last two years and that sustainability is a factor that affects their brand preferences. Then she added, “In order to reduce the negative environmental impacts of the products throughout their life cycle, environmental concerns should be included in the product design and development processes. The eco-design trend, which defines the approach, offers opportunities that simultaneously meet environmental responsibility, company goals, and consumer expectations. As one of the most preferred brands in shoe fashion, we adopt an environmentally friendly design and production approach in our GreyderLAB collection. Our GreyderLAB collection, each designed for daily use, reflecting our 'casual fashion' approach and adopting a sustainable fashion stance by 90%, can be accessed in our stores and on our website.”