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The rise in timeless designs in fashion has also affected the conservative fashion market. Accelerating its global journey by embracing the concept of modesty, the market is expected to reach wider audiences through international events and collaboration platforms.

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ISTANBUL (TR) - The increasing prevalence of timeless designs in fashion has expanded the target audience of the conservative fashion market. In the global conservative fashion market, which embraces the region that includes the Asia Pacific region as well as the Middle East and North Africa (MENA), timeless designs that follow the concept of modesty have begun to influence vast geography from the Caucasus to the Turkic Republics and the Mediterranean region. The timeless approach of the market that appeals to all segments was revealed at the Modest Fashion Day Festival organized as part of the 13th International Economic Summit: "Russia-Islamic World: Kazan Summit 2022". The event was organized by Invest Tatarstan, Markamarie, the Council of Modest Fashion, and Modest Russia.

Cooperation between countries is important in the growth of the conservative fashion market.

While the conservative fashion market takes its place in people's lives from all walks of life with the effect of timeless designs, it also expands its sphere of influence with events and fashion shows organized on a global scale. All aspects of the conservative fashion industry were discussed at the Modest Fashion Day Festival, which was held within the scope of the 13th International Economic Summit held in Kazan, the capital of the Republic of Tatarstan, on 19-21 May. During the Conservative Fashion Day event held at the festival, the newest collections of designers AKHMADULLINA, Al Shiira, Anaras, Asheri, Azukar Moreno, Bloombia, Buro Banu, INSHELLÍNE, Kuzma by Natalia Kuzmenko, Li Scarf, Restu Pratiwi and Sultan Saliev were showcased. In the event, where the latest trends in the conservative fashion market were determined, panel and networking meetings were held with 12 designers from Russia, Indonesia, Kazakhstan, Uzbekistan and Spain to strengthen the cooperation between the brands. In line with the goal of expanding the global trade volume, the importance of collaboration between countries was emphasized. During the 3-day event, the economy, a socio-economic system built around the sharing of resources, Islamic finance, youth diplomacy, export development, entrepreneurship and investment were discussed, focusing on the conservative fashion industry.

An international cooperation platform was created

Adding non-Muslim countries to its target audience with its timeless designs that offer an East-West synthesis, the conservative fashion market revealed its potential at the Conservative Fashion Day event organized as part of the Modest Fashion Day Festival. The event, where the newest collections of 12 designers from 5 countries were exhibited, drew attention to its advantages in developing cooperation between nations on an international scale. It is aimed to increase the trade volume between countries by increasing the number of international events in the market.

The new tool of intercultural communication

In the event, where conservative fashion brands of Russia, Indonesia, Kazakhstan, Uzbekistan and Spain were promoted, special collections that interpreted their unique style with the characteristic techniques of the period attracted great attention. At the event, a panel called Conservative Fashion as a Tool of Intercultural Communication was held, with the participation of experts from Indonesia, the Netherlands, Morocco, Algeria, Uzbekistan, Spain, Turkey and Russia.