NEWSROOM

Making a solid start to the year, gold showed its best quarterly performance since the second quarter of 2020 in the London Bullion Market. Brands that saw the increase in demand for gold, which investors describe as a “security blanket,” and carried their gold shopping online with their online stores gained a competitive advantage.

*** This release is originally published in Turkish.

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ISTANBUL (TR) - Making a solid start to the year, gold showed its highest performance since the second quarter of 2020 in the London Bullion Market. Considering the World Gold Council's interpretation that the increase in demand for gold in 2022 is related to global developments, brands that put their digital stores into service to keep up with changing habits by observing the demand for gold, which is seen as a safe investment tool, gained a competitive advantage. NadirGold, a subsidiary of Nadir Metal, one of the largest gold refineries in Turkey, has been selling gold bullion, jewelery gold and silver bullion through its online store since 2013. NadirGold, which closely follows the developing technology to provide better customer service, has renewed its internet store in this direction. The renewed internet store has achieved a nearly 40% increase in its annual turnover.

Evaluating the developments, nadirgold.com General Manager Berat Özkan said, “Our roof brand Nadir Metal has been breaking new ground in the sector since its establishment. Today, as NadirGold, we lead another sectoral change with our online store. With our website, which we have renewed with a user-friendly design, we move the gold and silver bullion sales to the digital environment. Our customers who shop from our online store can order internationally valid gold products that we produce as Turkey's leading gold refinery from anywhere in our country. With our insured cargo and free delivery advantages, we make online gold shopping possible using payment methods such as credit cards and money orders.

Gold and silver prices are updated every four minutes

Berat Özkan pointed out that the gold and silver prices are renewed every four minutes according to the current exchange rate in the new internet store of NadirGold, and thus, customers can shop at the most accurate prices. In this context, thanks to our product range between 0.25 grams and 1000 grams in our online store, we provide the opportunity to invest according to every budget. We ship orders before 16.00 on the same day and offer a 3-working day delivery guarantee. The gold in the cargo is delivered with the guarantee of NadirGold and is insured against any adverse situation that may occur. We keep our consumers safe with options such as money back or new product shipment in case of loss or theft.”

“Young generations also show interest in gold and silver as an investment tool”

Emphasizing that everyone from housewives to senior executives is shopping for gold and silver online, Berat Özkan said, “With the motto 'What makes gold precious is the rarity,’ we offer our products in the categories of gold bullion, gram silver, and jewelery at international standards, with our high-level security platform, from our country's head office in Istanbul. We deliver anywhere. On the other hand, in our Rare Collection category, we list a limited number of special collections inspired by our cultural heritage, such as the Ancient City of Ephesus, Zeugma and Aspendos. When we examine the data we have obtained, we see that our users are predominantly between 25-55. This shows that younger generations also adopt gold as an investment tool and prefer innovative platforms.”

Possibility to convert the gold account to physical gold

Pointing out that they offer the opportunity to transfer physical gold as well as purchase, nadirgold.com General Manager Berat Özkan concluded his evaluation with the following words: “Thanks to our agreements with banks, our customers can convert the gold in their accounts into grams of gold by using our renewed internet site. After this process, physical gold is delivered to our customers by cargo in an insured manner. In addition, our customers who prefer the current prices of NadirGold can also transfer their gold accounts using our online store. As NadirGold, with our half-century of experience and our renewed online store, we adapt the gold and silver shopping to the present and become the pioneer of a customer-oriented transformation in the sector.”