NEWSROOM

While personal data privacy gains importance worldwide, applications such as KVKK and Commercial Electronic IYS have been put into use in Turkey. While companies are expected to send transactional e-mails containing sensitive data of their customers by the legislation, those who prefer foreign service providers may face criminal sanctions exceeding 14 thousand TL.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - The Personal Data Protection Law (KVKK), officially adopted on March 24, 2016, imposed restrictions on keeping personal data in data centers abroad. The law stipulated that companies can only store their data in certain countries with the express consent of users. The Commercial Electronic Message Management System (İYS), which was put into practice at the beginning of last year, introduced more obligations for companies that keep their data about their users.

Emin Onur Genç, the Founder of the e-mail marketing service INBOX, pointed out that violations of the IYS may result in penalties exceeding 14 thousand TL by the revaluation rate determined as 36.20% at the end of December, and said, “E-mail is a potent marketing tool. However, many businesses in Turkey ignore the legislation on commercial messages and use foreign service providers. Our new product, INBOXNotify, which we announced as INBOX, saves companies from both the risks of violation and inefficient processes with the integration possibilities it offers thanks to KVKK and IYS ​​compliance; the easy interface, SMTP integration, drag-and-drop templates, and Restful API architecture.”

Preferring foreign service providers may lead to violations

Pointing out that e-mail is one of the oldest digital communication tools globally and offers a secure way of communication because it works through protocols, Emin Onur Genç said, “Thanks to these features, e-mail always remains an indispensable tool for marketing professionals. According to The State of Marketing 2021 report, 9 out of 10 marketing professionals see personalization e-mail marketing as important to their company's success. In addition to the marketing function, information such as purchase, password reset, and payment details can be sent directly to users in a transactional e-mail. These e-mails contain sensitive personal data such as ID numbers and addresses. Keeping this sensitive data, the limits determined by the KVKK, on ​​servers of overseas-based service providers located anywhere in the world may mean a violation of the law that may result in criminal sanctions. INBOXNotify, which we announced as INBOX, meets the legal requirements in Turkey and Europe and Canada. We offer an easy-to-use, customizable, and integration service with a low monthly subscription fee of 10 dollars.”

“Speed ​​factor increases customer satisfaction in transactional e-mails”

Pointing out that speed is as important as data security in transactional e-mails, INBOX Founder Emin Onur Genç concluded his evaluations with the following statements: “A few seconds of delay in e-mails containing an activation link, payment confirmation code or order information can discourage customers from using the platform. INBOXNotify, which sends from high-reputable IP addresses, exceeds the average sending times measured as 4.11 seconds in Gmail, 7.95 seconds in Yahoo!, and 8.48 seconds in Hotmail, revealing the highest level of performance and customer satisfaction. INBOXNotify offers easy SMTP and web trigger integration, up to 1 year of e-mail activity history, and easy customization of e-mail formats with drag-and-drop templates. In addition, thanks to the Restful API and SMTP architecture, which stands out with its easy-to-understand documentation, it can be easily integrated into the existing systems of the enterprises. Considering its compliance with the legislation, INBOXNotify offers the most suitable transactional e-mail service for many websites that require user identity information, especially intensive e-commerce platforms.”