NEWSROOM

The awareness of a healthy and fit life, which has become increasingly widespread globally with the triggering power of the global epidemic, has also accelerated the development of business models that provide financial freedom to women. The food supplement market, which takes its source from nature, brings women who represent a healthy and fit lifestyle to business life with new business models. It offers them a roadmap to stand on their own feet with earnings and a career-oriented perspective.

*** This release is originally published in Turkish.

Google Translate Application translates the content you see on this page.***

The increasing awareness of healthy living during the pandemic has accelerated the development of new business models that bring financial freedom to women in the supplementary food market, sourced from nature. According to McKinsey's research, increasing consumer spending in the global wellness market, which has grown by 10% every year and reached 1.5 billion dollars, has also increased the need for labor. New business models that focus on health and wellness open up new opportunities in business life and focus on earnings and careers for women, who make up 47.7% of the global workforce and have a 26.3% share of employment in Turkey. The supplementary food market, which guides an active and healthy life, brings women who have not yet stepped into business life to the workforce with new business models.

Noting that the awareness of a healthy and fit life, which has become increasingly widespread in the world with the triggering power of the global pandemic, accelerated the development of business models that provide financial freedom to women, Siberian Wellness Turkey Sales Director Enver Coşkunsu made the following assessment on the subject: “As the expenditures on the naturally sourced food supplement market increase, new business models are gaining a new dimension by combining with the entrepreneurial spirit of women. With our business model, in which women, who represent the healthy and fit lifestyle, are the leading actors, we introduce business life to those who want to stand on their own feet, while also meeting them with the additional income they target. We offer women with a wide profile, from young professionals to housewives, students to entrepreneurs, the opportunity to sell on an international scale with the expertise of our consultants and mentors. We shape the career life of women with marketing and sales-oriented training. Accelerating their career steps with the training they receive, women can gain the title of marketing expertise quickly while increasing their additional income.”

Bringing vision to the global healthcare market

Siberian Wellness Marketing Director Natalia Eromchik stated that all women who care about their health and wellness have a business model that they can quickly adapt: “Our health and beauty products, which we have developed using endemic Siberian plants for more than 25 years, are the visible face of our brand. We bring a vision to the global health market with our products, which we have developed by carrying out 360 projects per year, more than 160 laboratory tests per month and more than 200 volunteer group studies. In our R&D laboratory, which serves in the fields of perfume, cosmetics, and food supplements, we conduct much research every day, examine hundreds of components, and develop products that are useful, highly effective, and proven natural with our scientific studies. The business model we offer to women also forms a part of our vision.”

The ecological balance of the world is under the protection

Siberian Wellness Marketing Director Natalia Eromchik stated that they define Siberian Wellness as "a science and technology company that embodies the best experts and researchers with vast experience in the production of biologically active ingredients" and added, "Preserving the ecological balance of the world is also among our priorities. We support green technologies by using environmentally friendly ingredients in our products developed within the scope of the UN Sustainable Development Program. None of our products contain additives that threaten human health and the environment, such as sulfates, parabens, phthalates, artificial colorants, mineral oils, and fragrances. We approach our activities focusing on social benefits beyond commercial benefits and develop projects to protect endangered animals, endemic plants, and natural wonders. As a member of the Nutritional Supplements Manufacturers Association, we support the development of the food supplement market. We serve to promote a healthy lifestyle and develop eco-culture with all these activities.”