NEWSROOM

Many entrepreneurs who dared to change their careers and start their businesses in the new period accelerated the franchise system's growth. The data of the National Franchising Association estimated that the franchise sector in Turkey would reach a volume of 55 billion dollars in 2022 with an increase of 10%. A dried fruit brand that exports to 5 countries followed this trend and preferred to grow in 2022 with the franchise system in the country and abroad.

In the new period, those who wanted to take a new path by investing in themselves in their careers and being the boss of their own business stepped into entrepreneurship with the dealership model, bringing the franchise sector to grow. According to the National Franchising Association (UFRAD) data, the franchise ecosystem in Turkey continued to grow despite the pandemic conditions and reached a size of 50 billion dollars. It is stated that the dealership system, which is estimated to turn into a 55 billion dollar market with 10% growth by the end of 2022, employs more than 300 thousand people in Turkey. While many national and international companies see the dealership system as a way to expand into different markets and grow, the dried nut producer Ünal Kuruyemiş also joined this trend and started giving domestic and international dealerships.

Making a statement regarding this step of the company, Ömer Faruk Erbil, CEO of Ünal Kuruyemiş, said, “With the experience we have gained as Ünal Kuruyemiş since 1956, we bring the freshest and highest quality dried nuts to consumers at 50 locations in Turkey, China, France, Libya, Sweden, and the United Kingdom. We aim to expand our dealership network at home and abroad to be the pioneer of the sector at home and abroad, increase our brand awareness even more, and grow together by sharing our experiences with our entrepreneurial network.”

The food and beverage, retail, and furniture sectors stand out in the franchise sector

During the pandemic, many brands based in Turkey, from the food and beverage industry to retail, from furniture and market chains to shoe manufacturers, have turned their direction to the Middle East and Europe. Ömer Faruk Erbil, who said that the dealership model plays a facilitating role in the brands' opening to the markets they target, said, “This situation brings about the interest of many brands in the dealership model. However, entrepreneurs who want to continue their journey as a profitable business should pay attention to which sector they operate in, what kind of support they offer, their sectoral experience, and the image of the brand in the society when choosing the brand they will be franchised. Nuts are one of the indispensable snacks for Turkish society. On the other hand, trends such as healthy nutrition, vegan nutrition, and sports nutrition increase the interest in nuts globally. As Ünal Kuruyemiş, which produces with its factory established on an area of ​​14 thousand square meters in Ankara Sincan and on an area of ​​​​5 thousand square meters in Kazan and operates with a logistics and distribution base of 6 thousand square meters, we have an easily manageable business model with our 50 years of experience, sectoral awareness and operational support we offer to our dealerships.”

“Our dealerships are differentiated by the store experience and the product quality.”

Ünal Kuruyemiş's CEO Ömer Faruk Erbil drew attention to the fact that the dealerships of Ünal Kuruyemiş should have an area of ​​​​80-100 square meters on average and a facade of 7-8 meters and concluded his evaluations with the following words: “Our dealerships also appeals to the eye with its interior designs dominated by simplicity and quality. With our automation solution that we developed in 2005, we have achieved operational excellence in retail. With the opportunities we offer today, we transfer this experience to entrepreneurs. In addition to the location, central product supply and operation, experienced personnel and regular performance monitoring support, we also offer personnel and business training to entrepreneur candidates who contact us with dealership requests. In addition, our dealerships have the opportunity to make corporate sales with our product range and gift packaging products. Thanks to our franchise processes with an international company, The Franchise Company Turkey, we create a high potential business opportunity for entrepreneurs.”