NEWSROOM

Climate change is felt more and more day by day, and increasing awareness is also changing habits. According to research conducted by PwC, one out of every two people (50%) buys sustainable products. As users begin to change their practices in their living spaces, sustainable products are increasingly preferred in decoration.

*** This release is originally published in Turkish.
Google Translate Application translates the content you see on this page.***

ISTANBUL (TR) - The fact that the climate crisis is being felt daily continues to change consumer habits. In PwC's Global Consumer Insights Pulse Survey on the subject, in 2019, only one in three (35%) chose sustainable products to help protect the environment, while in 2021, one in two (50%) chose sustainable products. The increase in the choice of environmentally friendly products is shaping sectoral trends, especially the product development processes of companies that do business with B2C.

Drawing attention to the fact that the longing for nature is directly affected by decoration trends, especially during the pandemic, with more time spent indoors, especially in homes, Seramiksan Director M. Süreyya Çağlar said, “Greenspace has been opened in every sense in homes. Users, who tend to grow more plants indoors, highlighted the elements of nature, natural products and environmentally friendly choices in their living spaces. As the effects of the climate crisis are felt more, consumers, who understand that nature has no second choice, are now more in demand for sustainable products in every field. The decoration is the first step of this change.”

Sustainability turns into a lifestyle with tiles

Stating that the sustainable business model is a criterion for today's business world, Süreyya Çağlar said, “Of course, 'green sensitivity' does not mean leaving a comfortable life behind. In our products, in which we integrate sustainability, we offer a durable product range with its material, useful and comfortable with its cleanability for both home and business owners. As Seramiksan, we carry the beauty of wood to durable porcelain surfaces without cutting any trees, thanks to our modern printing techniques. In this way, we both protect nature and meet the aesthetic needs of our users by transforming our products into design elements.”

The colors of nature are carried indoors and outdoors

Stating that they have a comprehensive product portfolio focused on nature and the environment, Seramiksan Director M. Süreyya Çağlar said, “We have been designing environmentally friendly series since 1994 for users who want to see elements of nature in their homes. We carry the desire for sustainability to living spaces with our tiles that can be used both indoors and outdoors. We reflect the colors of nature on both floors and walls with our Sagano, Monte Verde and Classwood porcelain tile series.”