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Backed by the wind of digitalization, the business world reaches wider audiences by carrying its activities such as meetings, product promotions, launches, and dealer meetings to virtual event platforms. While 40% of marketers want events to be virtual in 2022, 35% point to “hybrid”, which is indispensable in recent times.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - With the acceleration of digitalization with COVID-19 and the penetration of virtual platforms into our lives more, physical meetings and activities leave their place to virtual events. Many companies from the business world, taking the wind of digitalization with the driving force of the pandemic, aim to reach wider audiences by turning their activities such as meetings, product promotions and launches into virtual or hybrid events. According to data published by Statista, 40% of marketers expect events to be virtual in 2022, while 35% point to hybrid events.

A. Seçkin Canan, founder of the virtual event platform JakoMeet, made a statement on the subject and said, “45% of brands around the world prefer virtual events to increase participation in events and 19% to increase brand awareness. With the virtual event platform JakoMeet, which we have developed with local resources and competencies, we serve institutions that want to interact with their target audience and reinforce their recognition. Standard publishing tools that can be accessed for free are not enough for a quality experience. With the solutions developed by our own software team, we can transfer almost all of the experience of companies in physical activities to digital.”

Companies love virtual events

A. Seçkin Canan pointed out that according to the research conducted by LinkedIn among marketing executives, between 90 and 100% of company events are carried out through virtual event platforms, “Virtual events are becoming one of the main communication tools of companies. 80% of those who use events in marketing say they get more meaningful results from online events than activities 2-5 years ago. Therefore, many of the companies are now launching their products through virtual platforms, reaching their potential customers before they launch their products, and finding their buyers much earlier. At this point, as JakoMeet, we accompany the event owners throughout the whole process, starting from the pre-broadcast and support them with additional materials and our professional team.”

Businesses create a permanent image with their own domain name

JakoMeet Founder A. Seçkin Canan stated that they provide services in many types of events by pushing the boundaries of digital, regardless of broadcast scope, and shared the value-added features of virtual event platforms with the following words: “We ensure that the events are managed like TV broadcasts with the support of professional directors. With our high-speed broadcast infrastructure, event hosts can exchange ideas with the participants simultaneously with tools such as question-answer, surveys, and live chat screens throughout the process. While our unlimited participant feature allows companies to reach wider audiences, we also offer companies the opportunity to broadcast under their own domain name. In this way, brands that communicate with their potential customers create a unique and lasting image with personalized designs unique to their business models. They can both evaluate the success of the event with the special reports prepared by our team and plan the steps after the event.”

Demand for virtual and hybrid events will increase

Emphasizing that virtual and hybrid events will be the most preferred marketing methods in 2022, A. Seçkin Canan said, “Compared to face-to-face events, the opportunities offered by virtual events turn into added value for many companies. One of the most visible elements of this situation is being able to appeal to larger audiences with less cost. Therefore, we think that the demand for hybrid events, which are the favorite of the new era and virtual, will increase even more in the coming years. At this stage, as JakoMeet, we will keep our technological infrastructure always up-to-date and bring the business world together, and we will continue to create a unique event space with our advantageous features.”