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The tendency of people to turn to fast, safe and economical transportation and the need for package service have made the use of motorcycles widespread with the pandemic. According to TUIK data, as of December 2021, while there were 3.7 million motorcycles in traffic, motorcycle sales in the first 12 months of the year increased by 22.78% to 255.961 units.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - With the effect of the pandemic, one of the first choices of those who turned to the search for new transportation vehicles was motorcycles. While more than 1 million motorcycles were on the road in 2002, this figure has increased nearly 4 times in the last 20 years and reached 3 million 744 thousand 409 units, according to December 2021 data of TUIK (Turkish Statistical Institute). While the announced figures point out that 255 thousand 961 motorcycles were sold in Turkey in the whole of 2021, Bajaj, which operates in India in the same period, continued its claim in the sports segment on the basis of price-performance. Doubling its sales in Turkey last year, Bajaj became the leader in the sports segment with a market share of 32.3%.

“The motorcycle is a safe, healthy and means of transportation that opens up freedom”

Ekrem Ata, Marketing Manager of Kuralkan Motorcycle Vehicles Turkey, which has a wide range of products such as ATVs, Scooters and electric motorcycles in addition to motorcycles, stated that the motorcycle industry met a new target audience during the pandemic period, which they did not know before and did not know about their expectations and needs. It was better understood how safe and healthy the motorcycle is as a means of transportation that creates an area of ​​individual freedom. The sector, which grew by 34.81% in 2020, especially with the exponential increase in the need for package services in the commercial sense, closed this rate by reaching 22.78% in 2021.

Sport models are on the rise in motorcycles!

Expressing that the increasing e-commerce volume due to completely changing purchasing habits during the pandemic period, further strengthened the rising trend in motorcycle sales, Ekrem Ata said: “Motorcycle sales increased by 22.78% in all segments over the past year. This increase was 27.8% in electric and 50 cc models, and 18% in models over 50 cc. A total of 255,961 motorcycles were sold in 2021. The figures show that the priority segment that introduced motorcycles to those who prefer alternative and healthy transportation in this process was motorcycles in the 0-50 cc range, which is defined as the entry level. The next step was the sport segment motorcycles, which was the next step for the users who were introduced to the motorcycle, developed themselves in motorcycle use, and could not give up on the comfort offered by the motorcycle, thanks to the products in this segment. Positioning the motorcycle as the primary means of transportation, this group has gravitated more towards products in the sports segment due to its technical advantages, engine volume, safety advantages, comfort, aesthetics and maneuverability. At this point, Bajaj, which has been one of the three most preferred brands since 2014 when it entered the sector, will continue to dominate the sports segment, which is expected to grow day by day, as the leader of its segment with its 32.3% share in 2021.”

“We are one of the most preferred brands in the national and international market”

Ekrem Ata, Turkey Marketing Manager of Bajaj, which reaches consumers with the assurance of Kuralkan, the producer of the Kanuni brand and its Turkey distributor, concluded his words as follows: “The mission of innovation, innovative spirit and the effort to produce the perfect one, which is very important for us, brought a new breath to the stores and the sector, which are managed with conventional and traditional methods. We never compromise on quality in production. That's why we are among the most preferred brands in the national and international markets at the moment. We continue our services all over Turkey. We have a great share in the development of motorcycle culture. In addition to affordable prices, we give priority to customer satisfaction with various discounts and campaigns and offer alternatives according to all kinds of needs and budgets. Especially with the ekuralkan.com motorcycle platform, which we have been commissioning since 2019, we offer great convenience to our customers, and we deliver to every point of our country in a short time without any problems with all kinds of payment options. We are happy to be the address of safe shopping in e-commerce with this application, which is a first in Turkey.”