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Realizing the sale of the first game company in Turkey in 2013, Joygame announced that it has decided to continue its activities, which it has been carrying out as Netmarble Turkey for 9 years, under the title of Joygame, with the new investment it has received recently.

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ISTANBUL (TR) - Stating that they aim to bring a different dynamism to game publishing in Turkey with the global investments they have received, Joygame Chairman of the Board Barış Özistek said, "With the launch we made today, we started to continue our activities in the Turkish game industry under the name Joygame. We will rewrite the rules of game publishing by combining the financial strength we have obtained with this investment with our global experience.”

To increase the number of studio partnerships in Turkey

Noting that they support studios that produce hyper and hybrid-casual games and develop NFT-based games, Barış Özistek stated that they focus on growing together with Turkish game studios by publishing hyper and hybrid-casual games in a wide geography from America to China and said, “While continuing our current activities under the name Joygame, Turkey We will take place in international markets with the games we developed together with the studios we partnered with. To date, we have partnered with 6 studios. We aim to triple this figure by accelerating our investments in 2022.

New CEO to Joygame and investment in NFT ecosystem

Adding a new one to all these developments, Özistek announced that the new CEO of Joygame is Özberk Ölçer. Barış Özistek; “Performance marketing and data have become the most important competencies for success in the gaming industry. I believe that Özberk Ölçer, who has been working successfully in this field for many years, will add value and successfully lead the experienced Joygame team as they pursue their rapid growth targets in the international game market.” In his previous role, Ölçer was the general manager of the Publicis Group's performance team.

In addition, Joygame Chairman Barış Özistek stated that a very important change has been experienced in the game world with NFTs, which are digital assets that represent in-game content created using blockchain technology, and said, "NFTs have found an excellent usage area in the game world. Game designs, game economies and business models are changing shape. Based on our past experiences, we predict that this change will create a big leap in the gaming world, just like in mobile games. With NFT games, it is possible to say that there will be extraordinary increases in the number of players, the time spent in the games and the size of the total game industry. As Joygame, we aim to take our place in the ecosystem by launching our first NFT game this year.”