NEWSROOM

While the change in communication technologies showed its effect in all sectors, children's activities began to take shape according to the new digital age. Technology has made it easier by moving workshops and activities, which are important elements of childhood, to the digital environment.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Social, cultural and sports activities organized for different age groups play an important role in child development. The activities and workshops, which offer many benefits to children from making new friends to gaining self-confidence, also trigger peer learning, which is important at an early age. However, when the pandemic conditions are added to the busy city life, parents have difficulties in directing their children to the right hobby and finding activities that suit their interests and abilities. Again, technology and digital channels come to the rescue of parents. The developments arising from all these needs are creating a new sector by digitizing children's activities through marketplaces. The digital marketplace Hipokid.com, where there are dozens of online, face-to-face and nature-involved activities, creates a great experience area for children who cannot socialize enough during the pandemic.

The kids activities market is pretty messy

Hipokid.com brings together dozens of options, from nature camps to coding, from philosophy to astronomy, on a single platform, bringing together children and young people with activities suitable for their interests. Stating that they have created an online marketplace with payment integration that brings together parents who are looking for activities for their children with expert trainers, Hipokid Founder Evren Büyük Kepkep said: “According to Turkstat data, there are more than 22 million children and young people in the 0-17 age group in Turkey. A million children are born every year, and answers to similar questions are sought in every home. The children's activities market is a highly dispersed sector. On the one hand, families are looking for activities on topics of interest, on the other hand, service providers try to reach families. "The current situation is very difficult for both sides.”

Activities unlock children's potential

Evren Büyük Kepkep said that social activities are not given as much importance as school-oriented activities and continued: “However, the importance of the activities they perform outside of school hours or on the weekends in the development of children is much higher than expected. According to UNICEF reports, children have completed 90% of their brain development by the age of 5. Therefore, it is of great importance to introduce them to different activities in order to reveal their high potential, especially in early childhood. We, at Hipokid.com, transform the activity discovery process into a digital and effortless experience. Families have difficulties in time management and take advantage of the first activity opportunity they come across. This causes similar children to grow up in similar environments. All children go to either ballet or basketball lessons. We facilitate access and offer children the opportunity to meet different activities that suit their abilities and interests.”

The research process, which takes hours, is completed in a few minutes

Hipokid Founder Evren Büyük Kepkep had a period full of question marks during his motherhood adventure, which led to the emergence of a new industry. Evren Büyük Kepkep, who laid the foundations of Hipokid while raising her child, stated that they offered dozens of workshops, courses and camp activities to children on the digital platform that they implemented with the vision of bringing children and youth between the ages of 0-18 with online and face-to-face activities, and said, “Now, parents spend hours on the computer for their children. There is no need to do research, search all venues one by one, or deal with EFT/transfer before the workshop. Thanks to Hipokid.com, parents can discover dozens of activities from a single platform and create instant registration according to their child's interests, age and preferred location.”