NEWSROOM

Adana kebab, which ranks second after pizza among the world's best traditional flavors, has changed shape. Adana pipe kebab, which is cooked on a pipe instead of a skewer, has become the new promotional material of the city on social media. The videos reflecting the natural and cultural texture of the region, in which Adana pipe kebab plays the leading role with its length of meters and different presentations, started an influx of tourists to Adana. Adana stands out with its cultural tourism as well as gastronomy.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Adana kebab, for which daily trips are planned from within the country, is gradually strengthening its place in the touristic activities of the region with new cooking methods. Adana pipe kebab, which is cooked by arranging it on 4-cornered chrome pipes instead of skewers, created its regulars in a short time with its interesting presentation as well as its taste. This type of kebab, which doubles its taste by completely absorbing the juice of the meat thanks to the pipe it takes its name from, has made the region a center of attraction for cultural tourism as well as gastronomy.

Pointing out that the posts on social media increase the popularity of Adana pipe kebab and provide a qualified added value to the tourism activities and economy of the city, Uğur Aydın, one of the famous kebab shops of Adana, said, “Our city contains elements that can host tourists for 4 seasons with its tastes and natural beauties. We have a leading role in the promotion of not only our tastes but also our region. We carry out extensive studies to make our city stand out not only in gastronomy but also in cultural tourism. We share the unknown features and unexplored regions of our Adana with millions through social media. We go to the highlands that reflect the natural beauties of our region, go to the districts, and publish the videos we take on social media. With these videos, we guide the tourists who come to our restaurant.”

Promotion of Adana from the Mediterranean to the Black Sea

Uğur Aydın, who mentioned that Adana's cultural values ​​as well as delicious kebabs should find more place in tourism promotion activities, made the following statements on the subject: We have undertaken the tourism ambassadorship of our region with the videos we publish on social media. We cooked meters of Adana pipe kebab on the lake in unexplored areas and shot the Adana version of the famous Squid Game series. We have started an initiative to commemorate Adana with its tastes and natural beauties with the videos we shot in different regions from the Mediterranean to the Black Sea. We are gradually expanding our activities in this direction”

Traveling every inch of Adana

Famous kebapist Uğur Aydın, who said that the videos they prepared by assuming the tourism ambassadorship of Adana are watched by hundreds of thousands of people on YouTube, Instagram, TikTok and Facebook, said, "Our videos on the YouTube channel have over 1 million views. We offer surprise gifts to our followers in the videos we shot by wandering around Adana. We are leading the maturation of social responsibility awareness in the region by supporting social aid platforms. There are many regions full of historical and natural beauties in Adana that we have not visited yet. With our activities, we will ensure that these regions are also discovered.”