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The applications of prosthetic nails, permanent make-up and silk eyelashes, which are becoming more and more widespread day by day, have taken the fatigue of the pandemic from women. Nails, which were neglected due to timelessness, found the solution in prosthesis. Faces hidden behind the mask gained self-confidence with permanent make-up and silk eyelashes.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - The Nail Art trend, which emerged at the Grammy Awards night in 2020, started the prosthetic nail design craze all over the world. Complementing the elegance of world-famous names such as Lizzo, Billie Eilish, Rosalia and Dua Lipa on the red carpet, prosthetic nails have become a trend with the effect of the pandemic and found their place in daily life. Stating that prosthetic nail design has become one of the complements of daily life with its aesthetic and functional aspects, Beauty Coach Irmak Mustu said, “Prosthetic nails, which are the pioneer of fashion in nails with their different designs, also make life easier. Those who find it difficult to spare time for nail care due to the hustle and bustle of life get well-groomed hands with prosthetic nails. Prosthetic nails can be used for 2.5 months with maintenance done every 2-3 weeks after a procedure that takes about 1 hour. It has become an indispensable application for those whose nails are broken or whose nail structure is not aesthetic.”

Pandemic impact on applications

Stating that applications such as prosthetic nails, permanent make-up and silk eyelashes are increasingly preferred during the pandemic process, Irmak Mustu said, “Permanent make-up applications, which date back to 5 thousand years ago, based on an ancient Egyptian tradition, offer pinpoint solutions for those who always want to look well-groomed. It is frequently preferred by athletes and stage performers, whose daily life is based on physical activity, as well as those who cannot spare time for make-up. Thin lips and sparse eyebrows can be added volume with permanent make-up applications, which also allow for the correction of congenital or acquired deformities on the face. We can also eliminate the deformations that occur in the nipple as a result of cancer and breast aesthetic operations with permanent make-up. Permanent make-up applications were among the most demanded applications in the pandemic, as it eliminates the problem of make-up contamination, which is the most complained about because of the mask."

Brings expression to faces

Mentioning that the pandemic has created the need to highlight the looks on the faces hidden behind the mask, Irmak Mustu said, “As the chin and lip area remained behind the mask, the faces also became expressionless. We add expression to the faces by supporting the permanent make-up process we apply to the eye area with silk eyelashes. Those who are in an active position in business and social life found the self-confidence they sought in permanent make-up and silk eyelashes. Thus, they can continue their daily lives without experiencing difficulties in expressing themselves.”