NEWSROOM

Digital encyclopedias also joined the wind of transformation created by the pandemic in the marketing activities of brands. Pioneering startups in Turkey offer an added value of more than 57 million TL to the economy with the new model they have created. Local initiatives, which bring together millions of users from around the world at one address with its multi-language feature, are expected to expand their place in the ecosystem with public support.

Increasing popularity in the pandemic, digital encyclopedias have turned into digital marketing tools for brands. Digital encyclopedias, which have turned into information and information centers in many fields from culture and art to economy, from health to technology and tourism, have also brought a new dimension to the promotion and advertising activities of brands. Stating that digital encyclopedias have a great function in terms of introducing different cultures and civilizations in the world, Pidya Group Founder Abdullah Habib said, “With Turkpidya, which we established to introduce the knowledge and values ​​of Turkey to the whole world, we went beyond this goal and increased 57 million TL in the Turkish economy in 2021. While bringing millions of words in 15 languages ​​to more than 2 million people from 175 countries, we are a source for the commercial activities of tens of thousands of brands.”

Increases the trade volume of brands

Stating that they also include articles that meet the needs of daily life in Turkpidya's information pool, Abdullah Habib said, "While our articles introduce the cultural values ​​of Turkey, which is home to many civilizations, we also create new economic opportunities for brands. While taking the users on a time travel where art, culture and history are intertwined, we respond to the needs of the day with the model we have developed. For example, with 15 language options, we bring together those who are abroad and want to shop in Turkey, or those who want to trade with Turkey, with the right brands that will meet their expectations. Users inquire about the products they are looking for among our articles and complete their shopping with our referrals. With this model we developed, we made around 150 thousand referrals to e-commerce sites of different brands from many countries of the world in 1 year. Each referral adds to the trade volume of the brands as much as the price of the product in question. We are accelerating the global steps by increasing the awareness of the brands in the world.”

Call for support to public institutions

Saying that they made not only an economic but also a cultural investment in Turkey with Turkpidya, Abdullah Habib said, “As an Egyptian of Turkish origin, my love for Turkey, which was home to my ancestors, formed the infrastructure of Turkpidya. We aimed to eliminate the misinformation and evaluations regarding Turkey, which has become increasingly stereotyped in the world public opinion, with evidence-based information. Both the economic and cultural reflections of our investment make us very happy. We find the support of public institutions very valuable in bringing our platform to a higher level. We believe that we can increase the added value we provide to the economy and Turkish brands with the support of the public.”

Shaping the future of knowledge

Noting that as Pidya Group, they shape the future of information with the power of digital technology, Abdullah Habib made the following assessment about the platforms within the group: “In addition to Turkpidya, Turkey's first digital encyclopedia, we respond to different information-oriented needs with other platforms within our group. With the articles we publish in our Therapidya health encyclopedia, we bring users together with proven, evidence-based information. We bring together shopping opportunities in different parts of the world with Shoponlina. In Guidepidya we offer maps of cities in many parts of the world. Wordpidya, which we developed using artificial intelligence technologies, eliminates the translation problem and makes it easier to write in any language.”