NEWSROOM

Research shows that companies that create sustainable data-based interaction between field teams and the head office stand out from the competition by gaining agility. Univera EnRoute Product Manager Ömür Yesügay said, “Companies that increase the dominance of the central management by digitizing their field sales operations can achieve speed and efficiency. They can achieve the customer satisfaction they target with instant data from the field, and add a data-based infrastructure to their future strategies.”

*** This release is originally published in Turkish.
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ISTANBUL (TR) - With the changing shopping habits in the pandemic, the increasing demand for fast moving consumer goods made speed and efficiency mandatory in the field operations of the companies. Increasing consumer demands in many areas, especially in fast moving consumer goods, made digitalization necessary in wide distribution and field operation processes. According to the researches, companies that increase their visibility and accessibility in the online fast moving consumer goods sector (FMCG), which increased the growth rate before the pandemic almost 3 times and reached 159%, are expected to increase their sales by 60%. Stating that companies that can direct their field teams from the head office and take action by quickly evaluating the instant data from the field can bring speed and efficiency to their business, Univera EnRoute Product Manager Ömür Yesügay said, “For companies operating in sectors that require wide distribution and field operations, such as in the FMCG sector, the monitoring of these processes is a systematic process. requires structure. The digitization of field sales and distribution operations increases the agility of companies and expands their business volumes. Companies that accelerate their operations with regular data flow and keep the pulse of the field can stand out from the competition.”

Eliminates uneven information flow and inefficient business processes

Stating that companies that support central management by digitizing field operations and the management of distribution channels can quickly respond to the instant demands of consumers with the data they receive from the field, Ömür Yesügay said, “We completely eliminate business processes. We bring together the necessary equipment for the optimization of all field operations with our module, which we offer beyond the ability of sales managers to manage field teams from the head office and mobile. We bring together all field operations such as online visual sales tracking, reporting, visit, route tracking, sending online messages to your sales representatives, assigning tasks, leaving customer-specific notes, tracking with maps and collecting information from the field with flexible forms.”

Brings data-based infrastructure to strategic goals

Stating that they offer companies the advantage of making the right strategic move with the field-based regular data flow provided by the FieldAgent module, Univera EnRoute Product Manager Ömür Yesügay said, “With our solution, which has become a necessity rather than a necessity for companies, we do not strengthen the communication between the field teams and the sales managers in the head office by only digitizing the field operations. We guide companies to reach their targeted customer satisfaction. We provide a solid infrastructure based on data for short and long-term strategic goals.”