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E-commerce sites that want to attract the attention of their visitors with digital transformation invest in web design. Hasan Murat, authorized person of web-tasarimci.com, said: “Original site designs not only have the potential to increase sales by 30%, but also directly affect the time the customer spends on the site.”

*** This release is originally published in Turkish.
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ISTANBUL (TR) - E-commerce sites, which have had a growth rate of about 10 years since the pandemic, are shaped according to digitalized shopping habits. Site designs stand out as a critical issue for digital platforms that want to offer their products and services directly to consumers. Hasan Murat, authorized person of web-tasarimci.com, said, “Changing consumer habits in the digitalization period are now determined by criteria such as user experience, functionality and presentation. Although this situation seems to increase costs for companies, investing in site designs directly affects the time the customer spends on the site and makes it possible to increase sales by 30%.”

The number of e-commerce sites in Turkey has reached 350 thousand

Stating that the global e-commerce volume, which has a value of 4.28 trillion dollars in 2020, will reach a value of 5 trillion dollars by the end of 2021, according to the TÜBİSAD “Transformative Power of the Economy, E-Commerce Impact Analysis 2020” report, Hasan Murat said, “Online shopping is the global market. The fact that it has become popular throughout the world makes it difficult to get a share from the global market. Currently, there are 25 million shopping sites around the world and 350 thousand in Turkey. Therefore, it is inevitable for brands that want to stand out in the giant ecosystem to invest more in order to attract the attention of their customers. At this stage, e-commerce sites, which have a complex structure, need to combine many factors such as product listing, photography, homepage design to create a unique user experience and to receive professional e-commerce site design support.”

User experience saves 50% on other costs

Stating that, according to the research of Massachusetts Innovation and Technology Exchange, improving the user experience before the site is designed, it saves 50% from other resources spent, Hasan Murat said, “The data shows that how you present on sites is more important than what you give, and that visual design is more than a good design. A good and original design reveals the competence, interest, suitability and value of the brands in their business, while reducing other costs of the website. Therefore, it is not enough to make the site design superficially just to be visible. It is necessary to get support from institutions that can develop design alternatives suitable for the visions of businesses.1

“We offer both design and e-commerce guides to businesses”

Stating that many criteria suitable for the company's mission are predetermined during the design phase of a site, Hasan Murat continues his words as follows: “Before proceeding to the design phase, a good web designer needs to know the visitor demographic of the site, its competitors to make the page special, and the main motivation of the visitors. At this point, as web-tasarimci.com, we prepare the most suitable designs for the needs and trends of businesses by using new generation algorithms in e-commerce site designs. In addition to design, we provide services in areas such as SEO, e-commerce software, corporate hosting, and we accompany businesses not only as designers but also as guides in their e-commerce adventure.”