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Increasing concerns about the future of the world due to the pandemic and climate crisis have made the vegan lifestyle widespread. Stating that the vegan life, which focuses on nature, creates a new traveler culture, Peronn CEO Enes UYGUN said, “We are the first and only traveler brand in Turkey to establish a marketplace for products with vegan certification approved by PETA, the world's largest animal rights defender. We add a different dimension to the cultural transformation created by the vegan lifestyle with the traveler culture we have developed.”

*** This release is originally published in Turkish.
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ISTANBUL (TR) - The concept of vegan, which emerged as a type of nutrition, quickly turned into a lifestyle. Global vegan fashion, which is expected to exceed $1 trillion in global women's fashion alone with a compound annual growth of 13.6% by 2027, has overtaken the $16 billion vegan food market. According to Statista data, the global vegan food market is expected to reach $22 billion in 2025. Peronn CEO Enes UYGUN, stating that the pandemic and climate crisis has been a driving force in the spread of the vegan lifestyle, said, “Vegan life, which was considered marginal in the past years, has made a rapid progress in 2 years and created a new field in the global food and textile sectors. The demand for textile products produced using vegan materials is increasing day by day. Sustainable future and increased awareness of healthy eating brought new cultural elements to this lifestyle.

Traveler culture supports sustainability of natural life

Noting that the change and transformation created by the pandemic in all areas of life is the main factor in the adoption of the vegan lifestyle, Enes UYGUN said, “Vegan products, which increased their share in the food and textile sectors, prepared the infrastructure of different cultural elements. The goal of ensuring the continuity of natural life by reducing the carbon footprint accelerated the development of these cultures. As Turkey's first and only traveler brand, we bring together products with the vegan certificate (PETA-Approved Vegan), approved by the world's largest animal rights defender PETA, under the umbrella of Peronn. We support the sustainability of natural life, which is at the core of vegan life, with the traveler culture we have created with a team of university students and entrepreneurs.”

The global journey of the mobile marketplace will begin

Stating that they brought a new perspective to the cultural transformation created by the vegan lifestyle, Enes UYGUN said, “As a brand created by travelers, we created our own marketplace in a short time. We are creating new traveler routes with the Peronn, which focuses on raising awareness about nature and sustainability beyond commercial benefits. With our internationally certified products, we appeal not only to those who adopt a vegan lifestyle, but also to an audience with awareness of nature. Everyone we deliver our products to becomes a traveling member of our family. In addition to our products, we offer the opportunity to explore different geographies on the routes we set with our travelers and to leave permanent traces on the future of the world. We are continuing our efforts to carry this new marketplace we created in Turkey to the global market.”