NEWSROOM

The pandemic has brought business models that make a difference to the e-commerce ecosystem. Founder of Pastam Geldi, Melis Bali, said, “Platforms that bring suppliers and consumers together at one address can reach a wider audience by expanding their supplier network. We turned into a big marketplace in 6 months with our activities that we started in Istanbul with the Pastam Geldi platform. In 2022, we will start operations in Ankara and Izmir as well.”

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Online shopping, which has become increasingly widespread with the pandemic, has increased the number of businesses operating in the e-commerce sector. According to the data of the Ministry of Commerce, the number of businesses in e-commerce, which was 256 thousand 861 in 2020, increased by approximately 25% in the first 6 months of 2021 and reached 321 thousand 742. Stating that e-commerce, accelerated by the epidemic, offers great opportunities to entrepreneurs who aim to bring their business ideas to life, Pastam Geldi Founder Melis Bali said, “The number of businesses, which was around 50 thousand before the pandemic, increased more than 6 times in 2 years. With the entrepreneurs included in the ecosystem, the sector gains not only quantity but also quality. Ideas that make a difference in the sector, focused on products and services, are rapidly accepted by consumers and suppliers.”

Speed ​​and cost advantage

Stating that the e-commerce sector brings speed and cost advantages to those who want to establish their own business and to gain awareness by bringing their products and services together with consumers through digital channels, Melis Bali said, “Business models that bring consumers and producers together on a single platform have brought a different dimension to the e-commerce ecosystem. With the Pastam Ardi platform, where we bring together consumers and those who want to order cakes, we have achieved a significant brand awareness in a short time. We quickly climbed the ladder of success in the e-commerce sector by bringing solutions to consumers' search for different flavors and designs in cakes through our widespread business partners across Istanbul. In a short period of 6 months, we have turned into a large marketplace for consumers and bakeries. We will continue our journey, which we started in Istanbul in May of this year, with Ankara and Izmir in 2022.”

Supports the workflow of the pastry industry

Stating that they support the workflow of the patisserie industry, which is experiencing economic difficulties due to the pandemic, through the platform, Pastam Geldi Founder Melis Bali said, “We are gradually expanding our business partnership network with the most preferred patisseries in Istanbul. Thus, we can reach a wider target audience. Orders prepared by the closest patisserie to the consumers' location are delivered to their homes on the specified date and time. We will reach wider audiences by developing our new business model that fills a big gap in the industry.”