NEWSROOM

Online sales, which have increased with the pandemic measures in our country, continue to attract the attention of the whole world. Finally, the e-commerce investment company Opontia decided to enter the Turkish market. Yaman Ungan, General Manager of the company in Turkey, said, “We support innovative e-commerce companies from all over the world. We have now turned the route of our investments to Turkey. We aim to expand into global markets by investing in e-commerce brands.”

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Consumers, who shop more from digital platforms with the pandemic, shape the economy with the volume they create. Experiencing the purchasing experience on e-commerce sites paves the way for brands to invest more in digital channels. Focusing on Eastern Europe and MENA (Middle East and Africa) Regions, e-commerce investment company Opontia has decided to enter the Turkish market to support companies aiming to increase their online sales. Yaman Ungan, Turkey General Manager of the Dubai-based company, made the following statement on the subject:“The 70% increase in online sales points to a huge potential for the industry. Turkish brands can increase their e-commerce performance much higher.”

Turkey will be first with the fastest growth rate of e-commerce

According to the Statista 2021 report,Pointing out that Turkey is expected to reach the first place in the world ranking with the fastest growth rate in the retail e-commerce sector, with an average of 14.59% improvement every year in the 2020-2025 period, Ungan continued his words as follows: “We decided to invest in Turkey to turn this advantage into an opportunity together.

“We are drawing a common path with our future partners”

Opontia founding partner Manfred Meyer shared important data about the Turkish e-commerce market and said, “Last year, more than 46 million products were sold in orders worth 7.8 million TL from 11 thousand e-commerce sites in Turkey. The sales, which increased by 69.28% compared to the previous year, have a huge potential.We, as Opontia, offer a global investment network for e-commerce sites that want to grow this momentum in a healthy and sustainable way. In this way, we are already charting a common path with our future partners.” 

“We bring high-potential brands to the global e-commerce market”

Stating that they aim to open successful Turkish brands to Europe, the Middle East and then to global markets, Founder Philip Johnston conveyed the profile of the companies they are considering investing in: “We mainly focus on non-periodical products such as kitchen, bathroom, sports, home and toys. We have 2 numerical criteria for the brands we will invest in: A monthly turnover of at least 50 thousand TL and a net profit of 10 thousand TL. Afterwards, we assume the operational burden of the brand owners.In this way, they can also focus on their brands, which are their main expertise.”