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Klorak, which has been producing cleaning products in Turkey for 60 years and operating in Izmir, has signed a social responsibility project. The brand aims to prevent damage to the environment by using recyclable paper bags for the dried nut shells thrown into the green areas on the coastline with #temizçitle project.

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ISTANBUL (TR) - He announced the launch of the Yesilak brand for dried fruit shells, which are the biggest enemy of green spaces, especially the cord and beach band, and lead to the drying of the grass. Within the scope of the Social Responsibility project, Klorak highlights the slogans ‘ha çöğdem ha çiğdem/ Temiz temiz çitlesem’ and ‘the environment in Izmir is called my life’. julak is the leader of the Social Responsibility project. julak is the leader of the Social Responsibility project.

The Klorak brand has announced that it has mobilized for nut shells, which are the biggest enemy of green areas, especially the cordon and coastline, and cause the grass to dry. Within the scope of its social responsibility project, Klorak highlights the ‘Ha çekirdek ha çiğdem/ Temiz temiz çitlesem’ ve ‘İzmir’de çevreye canım denir’.

Gift of recycled paper bag to Izmir residents

Developing the #temizçitle project, which is about an environmental pollution problem that has been talked about for years in Izmir, where most people call it "Klorak" instead of bleach, Klorak rolled up its sleeves so that this sensitivity wave started on the coasts of Izmir could be valid in all green areas. With the team established within the scope of the campaign, recycled paper bags are distributed to monopoly dealers, mobile seed dealers and people who fence seed on the beaches.

Intensive attention

It was noted that the #temizçitle project, which started in the second week of August, reached hundreds of thousands of people on the beaches of Izmir and on social media.

Within the scope of the project, more than 40 monopolies selling nuts on the beaches expressed that they are very happy to give the seeds in a paper bag and to see the grass clean. Thanks to the project, which has reached a point where those who fence crocus on the beaches specifically ask for paper bags, Izmir beaches are getting rid of dried nut garbage.

Every post with the hashtag #temizçitle shared creates one more step of awareness for the core pollution on the beaches. Every #temizçitle content shared as a post and story is reposted on the KlorakTürkiye Instagram account.
In this period when nature and environmental pollution are on the agenda, #temizçitle volunteers, who argue that the fenced seeds damage not only the grass but also the entire ecological system around it, continue to share their messages on the subject on social media.