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The wind of digital transformation increases the need of the sectors for cloud technologies. While the studies show that approximately 34% of the companies encounter errors in their business processes because they do not install the right systems to control their applications, it is pointed out that it is effective that global service providers do not pay enough attention to the Turkish market. Turkish cloud technologies company ETOM Cloud offers a local alternative to global cloud companies.

*** This release is originally published in Turkish.
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İSTANBUL (TR) - Especially with the pandemic, digital transformation accelerates more than expected in the short term, increasing the need for cloud infrastructure services. According to the Turkey on the Way of Digitalization Report 2021 prepared by KPMG, the global revenue of the cloud infrastructure services market, which was recorded as approximately 96 billion dollars in 2019, reached 129 billion dollars in 2020. The public cloud services market is expected to increase revenue to over $ 362.3 billion by 2022. In Turkey, many sectors such as public, energy, education, retail, logistics, automotive, textile and tourism benefit from cloud services. On the other hand, some difficulties encountered during the transition to cloud systems draw attention. The report shows that approximately 34% of companies encounter errors in their business processes because they do not set up the right systems to control their applications.

Turkish market is not cared enough

Making an assessment on the subject, Mehmet Kesiktaş, CEO of ETOM Cloud, a cloud technologies company, said “Cloud computing; It is based on the provision of information processing services such as server, storage, database, network, software, analysis and machine intelligence over the internet, thus achieving both operational and commercial gains. Today, we see that many companies are trying to buy software and hardware. However, this effort is mostly limited to the establishment of the necessary infrastructure for change in our country. However, every step must be integrated, processes must be closely monitored, and the necessary improvements must be made in the presence of expert stakeholders by following the development. Unfortunately, global cloud service providers do not care enough about the Turkish market.”

“We offer a local alternative to global cloud infrastructure providers”

Saying that ETOM Cloud brings real cloud experience to users for the companies in Turkey to progress with the right steps in their digital transformation journey, Mehmet Kesiktaş said, “Infrastructure as a Cloud Service (IaaS), Platform as a Service (PaaS) and software marketplace, as well as corporate business software. We provide fully autonomous, scalable, cost-effective, KVKK-compliant and secure cloud services with our domestic data centers and local technology. At the same time, we are positioning as the first and only software marketplace in Turkey, we enable world-famous software as well as local software in different categories to be purchased and used with a single click. With DevOps environments, database and big data services, IoT cloud platforms and disaster recovery solutions, we offer the services of global providers with the consultancy of Turkish engineers. In this way, we aim to create a cost advantage by offering a local alternative to global providers that provide foreign currency-based services, while we aim to catch up with the pioneering sectors of our country with local engineers and technologies and to set an example to the world with their competitive power.”