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According to data published by Atak Domain, 85% of users worldwide do not trust websites that do not have an SSL security certificate. In Turkey, which ranks 12th in the world with 89% SSL usage rate, the demand for security certificates is increasing.

*** This release is originally published in Turkish.
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İSTANBUL (TR) - After 2020, when internet usage increased rapidly due to the pandemic, the world entered 2021 with brand new user habits. Consumers ' interest in digital has increased the number of websites and e-commerce activities at the same rate. Along with the growing alternatives, security has become a decidedly leading criterion for users ' website preferences. According to data published by Atak domain, which exports domain names and internet technologies to more than 70 countries, 85% of users do not trust sites that do not have SSL certificates, which encrypt traffic on the website and prevent data piracy attempts. Since 2014, an average of 48 thousand personal data has been stolen annually by Google over sites that do not have SSL certificates, which are the priority criteria in search algorithms, while the SSL usage rate of the first 10 thousand websites worldwide is 78.93%. 

SSL traffic in Turkey nears 90%

Among the data published by Atak Domain, those related to Turkey also attract attention. A study based on Google reporting says that since 2016, the weight of SSL in Turkish internet traffic has doubled to 2 times, with this growth, data transfers in our country have occurred with 89% SSL encryption as of August 2020. 12 in the world in terms of SSL security certificate usage. in Turkey, the most preferred type of SSL is DV SSL, which works with domain name verification, while public institutions prefer domestic brands.

Security awareness is seated, demand for SSL has increased more than 3-fold in the last year

ATAK Domain CEO Bahaddin Yazıcı, who evaluated the data they published, said: “changing user habits during the pandemic process have enabled the digitalization targets projected for after 2025 to be reached by the end of 2020. Thus, security was the first criterion sought in all types of structures providing services over the internet. Although no site that does not have an SSL certificate is allowed to conduct e-commerce activities within the scope of KVKK in force in our country, security awareness only sat in the pandemic process. As Atak Domain, we have seen a 340% increase in SSL demand in the last year. Our sub-brand in 2021 domainnameapi.com we aim to make the Secure Internet accessible to everyone by launching an SSL dealership program through it,” he said.