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Mustafa Tatar, CEO of Tatar digital technologies, stressed that it is necessary to use a different or unique email for social media accounts, saying: “if possible, a new email should be created, especially for social media accounts. So if social media security is breached, hackers will not be able to access important personal data." said.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Mustafa Tatar gave important information about the security of social media accounts used by billions of people. He emphasized that social media platforms are now transforming into advertising and marketing environments rather than a social network. Expressing that social media is used for many purposes from games to career plans, Tatar gave the following information; “Due to its multi-purpose aspect, the time spent on social media platforms is increasing day by day. According to the We Are Social / HootSuite's “Digital 2020” report, internet users in Turkey spends an average of 170 minutes a day on social media. These platforms, which are so common, are used in smartphones and other devices depending on a large number of applications. For this reason, the security of social media accounts becomes even more important.”

Tatar made the following recommendations for account security on social media; “Accounts opened and unused in social media should be closed. Forgotten social media accounts can put personal data at risk without being noticed. Hackers can access other connected accounts through emails they obtain using old accounts. It should be checked which applications are connected to social media accounts. It should be evaluated whether login is really necessary depending on other applications.”

“Don't click on links you don't know and don't trust” the social media expert warned that hackers who send mail as if it were the platform used by the method called “phishing” not to open their links.

“Use complex and unusual passwords”

Social media expert Tatar emphasized that the most important issue in social media security is “password”. “A good password must be determined, which is difficult to solve” Tatar said and continued, “Use different passwords for your social media accounts. Also, it is important that every password is complex and unusual. Two-factor authentication (2FA) must be enabled for all accounts. Thus, unauthorized or malicious people can be prevented from accessing the accounts.”

Stating that social media platforms are widely used on mobile devices, Mustafa Tatar emphasized the importance of keeping mobile applications up-to-date. “The latest versions of social media platforms contain the latest security patches protecting the account. This protects accounts from new threats. For social media accounts, it is important to use a different or unique email than the email we always use. If possible, a new email should be created specifically for social media accounts. So if social media security is compromised, hackers cannot access sensitive personal data.”

“Few people should have access to corporate accounts”

Noting that social media is also an advertising tool and an important area to increase brand awareness, Tatar pointed out that in this sense, it is also used as the “public face” of businesses and entrepreneurs. He reminded that hackers sometimes take over companies' corporate social media accounts to promote their brands, gain followers, and spread a message.

Tatar also shared the following information to keep corporate social media accounts safe; “Institutions should follow other social media accounts regularly. Access should be restricted to essential people only. Access to as few people as possible should be given. Which tools can access accounts should be well evaluated. Vehicles that may be vulnerable to attacks should be made safe. In addition, up-to-date security solutions should be followed and implemented. As with personal accounts, passwords that are difficult to decipher should be determined.”

“Expert support should be obtained for stolen and closed accounts"

Making evaluations about social media consultancy services, Tatar stated that they closely follow the developments in social media and offer forward-looking consultancy services with a development and innovation-oriented structure. Emphasizing that they made the account safe by taking back the closed or stolen social media accounts, he added that people whose accounts were stolen should get support from a social media consultant.

Stating that in social media consultancy services, the account and the target audience are analyzed first, Tatar said; “We use artificial intelligence supported systems for accounts that are stolen or closed. Thus, we save time and money. We maximize social media security with software and hardware systems that have many capabilities such as human beings, numerical reasoning, movement, speech and sound perception.”