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Both users and brands ' interest in the new voice-based social networking platform Clubhouse continues to grow every day. With this increasing interest, brands also began to turn their focus to this platform. America, which has been providing shopping services from America to Turkey for 14 years, was auctioned by the famous influencer Mert Vidinli.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - With the pandemic era, interest in different applications and platforms began to grow significantly. One of the reflections of this interest was Clubhouse, one of the most talked about practices of recent times. At the moment, only iOS users can chat with each other in different rooms by entering the invitation, the time spent in this app has also started to increase every day. The fact that the app still carries a great deal of mystery to many users also continues to keep this interest alive. 

Last night, an event was held for the first time in the United States, moderated by Mert Vidinli. A brand thus used the clubhouse app as a sales channel for the first time. 

Products from world-famous brands go on sale at$1

The auction event was moderated by the famous influencer Mert Vidinli. Items ranging from shoes to bags are available from America at$1. Throughout the auction, participants in the room had the opportunity to bid and buy products by raising hands. Products from world-renowned brands such as Marc Jacobs, Moschino, Pinko, Chiara Ferragni, Karl Lagerfeld and Anthropologie were sold for well below the selling price.

Those who listened to the auction had the opportunity to bid on the products by raising their hands during the auction in the room. The Moschino brand's $ 190 bag sold for $ 20, while Chiara Ferragni's iconic wink bag sold for $ 15 instead of $ 154.

“We offer a privileged shopping experience from America to Turkey”

Enes Güren, deputy general manager of Amerikadaniste, said: “as Amerikadaniste, we always aim to offer our customers a privileged shopping experience. In this sense, we care very much about coming together in different media with different audiences such as business people, society people, fashion lovers, collectors who often prefer us. Thanks to our privileged service experience, we grow through the advice channel. This time, we wanted to tell ourselves through a brand new medium with the WOMM effect. In implementing this project, we set out with Mert Vidinli, a name that really uses us and has experienced our services. It was an important point for us to create a new point of contact from America, but to stay within the framework of fungagement while we were doing it. During the auction event, our number of instant users on the site increased to 3 times. Our Instagram profile visit experienced an 11-fold increase. In addition, we have received orders for a large number of products that we offer for sale from$1 at the actual price.” 

"WOMM effect for brands will increase every day at Clubhouse”

"Because of the pandemic process, we observe as a brand that everyone is consuming all the channels and platforms at their disposal very quickly. While we focused on specific media in the media mix last year, we are now talking to our teams about different strategies. Instagram live broadcasts, which are starting to lose their excitement, are now a whole new medium when we say that we don't want to be involved too much. We can say that we spent the first period as a period of observing and understanding the medium. But then we saw that we thought it was the right place to touch, to touch, and to tell our story from America. From our point of view, we decided that there is a very right channel to meet with the right consumer and create the WOMM effect. Many brands had opted to carry Instagram Live Feeds where audiences were already bored. But we, as Americans, have chosen to bring a completely different dimension. Clubhouse, which forces brands to be friendly and original, stands before us as a candidate platform to be a beautiful sales channel for us.”