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The cat named Zümrüt Şaziye, which has become the favorite face of Turkish television with its TV series and commercials, was helping stray animals by selling design products on its website. Zümrüt Şaziye continues to provide aid not only to stray animals, but also to all those in need, especially the earthquake victims. 

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Recognized and named by the series and commercials, Zümrüt Şaziye, as the face of the aid project initiated by its owner Sevilay Demir for street animals, has restored hundreds of animals, which it has undertaken since 2004, such as birth, surgery and treatment. Established in 2019 with Zümrüt Şaziye Design Products company, design products such as t-shirts, cushions, mugs, bedding sets and books were sold on the website, while all of the income obtained from the sales has been used for the nutrition, accommodation and treatment costs of street animals. In 2020, the aid was expanded and the products that might be needed were sent to the citizens affected by the Izmir earthquake. The supply of sheltered cat houses, sheltered food and water containers for stray animals continues with the cooperation of the municipality and their own means.

“Our goal is to bring goodness to every living thing that breathes”

Sevilay Demir, the owner of the aid project, who said that they aim to reach out to all needy people, especially street animals with Zümrüt Şaziye, said, “On this road we started with Zümrüt Şaziye, who was also a street cat, we aim to make the chance that Şaziye got for other street animals. To this end, we meet the health expenses and food needs of 50 stray animals such as birth, surgery and medication every day, and we try to find a warm home for them. We strive to stand by not only stray animals, but also our citizens who need help. Our aim is to bring goodness to every living creature that breathes.”

Traveling animal ambulances and temporary animal shelters are next

Indicating that they want to bring the revenues of the design products they sell to more places, Sevilay Demir said, “We want to announce to everyone that animals, like every living thing, have the right to life and basic needs such as nutrition, shelter and treatment, that their places are not streets. In this context, as a patriotic institution, we want to support the people who help their lives on the streets with their own means and increase awareness as much as possible. In this context, we will start to support "Mobile Animal Ambulance" and "Temporary Animal Care Houses" with the revenues we will obtain from the design products of Zümrüt Şaziye.”

His life was a book

The life story of Zümrüt Şaziye, who grew up in difficult street conditions and later became the cute face of the screens, was compiled by its owner Sevilay Demir. The first book of the series titled “Zümrüt Şaziye Bir Pati Hikayesi”, in which the journey to an advertising star after being owned and brought to Istanbul, is told through the cat's mouth, continues to be offered for sale for the benefit of street animals.