NEWSROOM

Yusuf Güney evaluated the influence of social media influencers on society in light of his experiences.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - The time spent by the generation Z on social networks is increasing. Especially the influence of influencers on young people reaches serious levels. Yusuf Güney, who has millions of followers, made evaluations about the effects of influencers on society in the light of his experiences. Yusuf Güney said, “Our followers want to use the products we use and go where we go. From this point of view, social media influencers, which have a significant impact on young people, should be an example to society”. Güney emphasized that influencers should also undertake projects that will raise awareness about animal rights.

“Influencers are being followed just like TV shows”

Young influencer Güney emphasized that social media platforms, which are increasing in popularity every day in parallel with the spread of the internet, have become the most popular channels for the society that has closed their homes during the Covid-19 pandemic. For this reason, Güney pointed out that social media influencers, attracted more attention and said, “People have become curious about the daily lives of influencers. They follow what influencers do, eat, drink, travel and shop, as if following a series. Influencers that are especially popular with young people have an impact on society.”

“Influencers must create the right perception”

Emphasizing that he met many people through his social media posts and messaged with his followers, the young influencer pointed out that especially young people see influencers like him as “role models”. “Our behavior, lifestyle, clothes and even our worldview affect people. They see us as role models. As influencers, we must question this perception! Our posts can get thousands of interactions; But I wonder whose lives these posts affect, how? How can we touch the lives of our fans? How can we make them feel good? We have to ask these and similar questions to ourselves. Influencers should always focus on giving an accurate image; it should create the right perception. From this point of view, social media influencers, which have a significant impact on young people, should be an example to society.”

“They should raise awareness of animal rights”

On the other hand, Güney, known for his animal love, stated that they are eagerly awaiting the Animal Rights Law, which has come to the fore again recently: “Animals are our friends. We can no longer tolerate their suffering and suffering. I share with my dog to raise awareness on this issue. Phenomena active on social media should serve this awareness. They should support the projects implemented in this regard.” In addition, Güney said, “We want to prevent any kind of victimization encountered by pets or stray animals. We expect our elders to enact this law as soon as possible. People who torture animals should not go unpunished. After all, they too are dying; every life is precious!"