NEWSROOM

As the digital world grows rapidly and continues to touch every point of life, all eyes are on what awaits the world in 2021. Explaining his 2021 predictions on digital transformation investments that accelerated especially with the pandemic, Rasyonel Global Chairman Murat Erat said, "The technology era is beginning now”.

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ISTANBUL (TR) - The digital transformation, which has been accelerating since 2019, with the effect of COVID-19, rewrites the rules in different fields from daily life to education, from professional life to art. In this process, it is seen that technology initiatives have gained momentum. Stating that 2021 will be a year for investors to focus on technology and digital transformation, Rasyonel Global Chairman, Murat Erat, made a brief evaluation and explained the technology trends of 2021:

“In the coronavirus pandemic, people started to use technology for the first time only to survive, and it was the first time they were integrated with this need. At this point, we will see that the need for software and technology companies will continue to increase. We aim to empower the players who will contribute to our country's digital transformation journey with the investments we have made in Axell Studio and Badigart virus protection program in this field. We can consider 2021 as the harbinger of the transformation time. In other words, the technology era is just beginning.”

Technology trends that will affect the world in 2021

1. Every technology has to be “smart”

The year 2020 has managed to integrate millions of people around the world into the digital world, regardless of generation, income or demography. Online shopping has gained huge momentum. Remote work has become widespread; meetings, trainings, exhibitions moved to virtual environments and consequently the consumption of online digital content increased. Thus, digital services began to be adopted and shared with lives more than ever. Digitalization, whose sphere of influence will continue to expand, will make complete, simplified, optimized business processes and smart solutions more important than ever for businesses in 2021.

2. Virtual relationships will increase, drones and robots will be visible

Drones will be used to provide vital medicines. Thanks to their vision algorithms, they will be on the fields to identify places where the risk of transmission is increased and to monitor human traffic in public areas. In 2021, when social distance and hygiene rules will continue to be of vital importance, we will see that robots begin to serve in areas such as cleaning and security. The virtual environments that we have been involved in until today through a screen will turn into virtual objects that we are in and we can touch. With wearable augmented reality technologies such as glasses, wristbands and remote control, digital experiences in many fields from education to arts and sports activities will be carried to the closest reality, wherever people are. Especially with mobile games, people will start to see the daily routines of life in the virtual world. I expect Axell Studio, which is among my investments, to carry Turkey to an important position in the world gaming industry.

3. The Internet of things will spread to many places

The Internet of Things, IoT, which includes the communication of smart devices with each other, will be used more, especially for health reasons. IoT devices, which will appear in many areas from air quality measurement to social distance and contact warning systems, will be able to meet us in every indoor area we enter in 2021.

4. The Internet of behaviour is on its way

Internet of Behaviors (IoB) ie; The data obtained through the internet of behavior will be used to change behavior. With this technology, which collects and makes sense of data in the digital and physical world, for example, many driving behaviors from sudden braking to aggressive turns in commercial vehicles can be monitored. Companies will then be able to use this data to improve drive performance, steering and safety.

5. Artificial intelligence at the center again

Artificial intelligence will be central to transforming the way businesses operate and generate income. That is, it will perform tasks such as sales, marketing, financing and behind-the-scenes HR jobs. As AI has been proven to quickly and effectively synthesize and deliver insights from the corporate data library, businesses will also include machine learning algorithms in their processes. Thus, artificial intelligence will become the number one factor in increasing competitiveness.

6. Digital security is now as important as door locks

As the digital revolution in the world moves at a dizzying pace, of course, the security and storage of this information in the digital world is at the top of the most important issues. There are 16 countries in the world that stand out in the field of antivirus and cybersecurity software, while Turkey has many trials, due to the lack of a branded and widely used digital security software, Turkey seems to use software produced by other countries. In this context, with Badigart Antivirus and Cyber Security Software, which is one of my individual investments, we will see that Turkey also enters the league of countries that develop domestic digital security software.