NEWSROOM

The share of e-commerce in the total retail market is increasing rapidly. The biggest increase in the e-commerce sector occurred in the food products with 112% compared to the previous year.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Fluctuation in food prices, rapid awareness of consumers, search for suitable prices, the same day delivery options of e-commerce sites entering the race and easy access to local products increased food sales from the internet. Turkey's leading e-commerce infrastructure company ıdeasoft, the virtual store using the infrastructure was viewed close to 1 million orders. Online food sales, which increased by 112% compared to the previous year, became the fastest growing product category in the first 3 months of 2019. In the same period, online shops' e-commerce sales increased by 64%. While most prefer food shopping on the Internet, consumers who prefer organic and regional products for a healthy diet are particularly interested in e-commerce stores.

The demand for local and organic products is increasing rapidly.

According to Ideasoft, in the first quarter of the year, most of the food category in the internet; local products, organic foods, ramadan packs, dried foods, jam and canned goods were sold. The most important reason for the consumers who prefer organic and regional products for healthy nutrition is to compare them to e-commerce sites. The orders in the food category came mainly from the big cities, while the Southeast, Black Sea and Mediterranean regions were the regions that sold the most food.

About Ideasoft

Since 2005, it is offering web and mobile-based software solutions Ideasoft, Turkey's leading e-commerce continues to operate as an infrastructure provider. In the process of realizing business objectives, it produces qualified projects and solutions that will increase the competitiveness of the companies from every scale and create added value.