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Pazarlama Turkiye Zirvesi, organized by Pazarlama Turkiye with 24 speakers on October 24, was held with great interest. The summit hosted over 400 participants and 30 sponsors from more than 200 brands with the “Touch” theme this year.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - Glovo of Marketing Turkey Summit held in official sponsorship ninth session, 3 panels and 2 experience session with marketing, advertising, media, communication, FMCG, technology, transportation, telecommunications, digital, automotive, real estate, health, finance, brought together professionals from many sectors such as medical.

The summit, hosted by Sevinç Satıroğlu, started with the speech of Güven Borça, brand consultant, author and founder of Markam AŞ. Afterward, Gönülşen Özyürekli, Marketing Manager of Visa South East Europe, made his presentation, “Why do we touch consumers?. Merve Nazlıoğlu, Partner and Marketing Manager of Insider, which serves international and local brands, continued with the presentation titled Nasıl How to Establish a Global Marketing Team ”.

The first panel of the summit was about "Human Resources in Digital”

The first panel of the Summit "Digital-Human Resources" topic with Sahibinden. Co Advertising Sales Assistant General Manager Banu Barbarosoğlu, Netcom Media Co-Founder Zeynep Taptık Bilgen, PepsiCo Turkey Digital Marketing and E-Commerce Chairman Didem Namver participation and Diverseffect Agency President Coskun Yesilbas moderated.

The end of the morning session was completed with a pleasant moment with the improvisation workshop of Social Music Company. Visitors had fun-filled moments with the music they created, especially for their names.

Game-changing experiences shared with participants

Turkey Ipsos Chief Customer Officer at noon session Özen Gürelli made a presentation entitled "Hayata Dönme Vakti." Vestel Executive Vice President of Marketing Tunç Berkman completed his presentation “Game-Changing Customer Experience Approaches en while Mosanta founder İlyas Teker shared valuable information about SEO. In the last session before lunch, Baris Sonmez, Yemeksepeti Marketing Director, presented the prescription to the brands with 3 sentences.

Events sponsor firms from Turkey Glovo Growth & Marketing Manager Bahar Altintas, share their brand experiences to life woven in a competitive industry. Sacred Cow - Ayse Asli Bozdag, awareness of the steps that can be taken to change life passed on to visitors.

The second-panel was about e-sports for brands

The second-panel Summit was completed in the presence of "The Role of Brand in the E-Sports World" in the title in the ESL Turkey Director Gökhan Kazar moderated and OYUNDER President Tansu Kendirli, Teksona Supply Chain Vice General Manager of Doğa Oran and Intel Turkey Retail Sales Director Koray Yıldız.

The evening session started with the panel on Diversity in Digital Transformation, moderated by technology editor Cem Sünbül. Panel speaker at the Association of Women in Technology (WTECH) President Zehra Oney, Executive Vice President of Vodafone Turkey Meltem Bakiler Sahin and AdColony Care Sales Officer and Vice President of Emerging Market Emre Gonul attended. The last session of the summit was a New Youth in the Age of Algorithms with the presentation of FutureBright Research Co-Founder and Managing Partner Akan Abdula.

At the summit, Simit Sarayı, Özikizler Künefe delicious products and new products of Hayat Su brand were offered to visitors. Visitors had the opportunity to access sectoral books with special discounts from the Optimist Bookstand.