NEWSROOM

Simit Sarayı's mobile application developed by Protel aims to prioritize customer loyalty by offering special benefits.

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ISTANBUL (TR) - Operating in 25 countries around the world, Simit Sarayı continues its digital technology investments. Simit Sarayı mobile application developed together with the local technology company Protel offers special advantages to its customers around the world within the scope of the loyalty program. The app, which was launched in the Google Play Store and Apple Store, received intense interest from users in a short period of time with the sweet surprises it offered for the first downloaders.

Takes the personalization experience a step further

Simit Sarayı, which aims to be always accessible by knowing its customers better and providing a personalized service; With the new application shows the closest stores to customers on the map. The application, which offers the opportunity to accumulate coupons, can present information about all products in the menu and can also offer personalized campaigns with automatic segmentation thanks to the developed algorithm.

Kamil Özörnek, Senior Manager of Protel Marketing, stated that they also provide chain store management system infrastructure support to Simit Sarayı. Strong brands such as Simit Sarayı, which have the opportunity to get to know their customers better thanks to their mobile application, are able to establish stronger bonds with their customers and thus achieve higher turnovers. We are very happy to be the technology solution partner of our global brand Simit Sarayı, where we have been in very fruitful business cooperation for many years. ”