NEWSROOM

The coronavirus pandemic increased hygiene sensitivity especially in confined spaces, and vehicle cleaning was not neglected in this process. Demand for car wash has increased by 85% since the outbreak first hit Turkey in March. For the continuity of the acceleration gained, the arrows indicate digitization.

*** This release is originally published in Turkish.
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ISTANBUL (TR) - The coronavirus pandemic, which started in China and affected the whole world, was particularly effective on hygiene approaches. Due to the risk of contact contamination, disinfection procedures in closed areas have become widespread, and citizens have frequently started to disinfect the objects they use in daily life. Another remarkable sensitivity in this process was vehicle cleaning. According to data released by digital car assistant ooAutos, demand for car wash has increased by 85% since the outbreak occurred in Turkey in March. In the new normal period, this picture will continue to gain momentum and car cleaning will become a daily routine for everyone, while it is predicted that the car wash sector will be digitized to respond quickly and safely to the needs.

Car cleaning has become part of the 'daily hygiene chain'

Evaluating the increase in car wash requests, ooAutos General Manager Serkan Akçaoğlu stated that it is very important to be safe during transportation and that cleaning will become a daily routine in the new normal period and the demand will increase. Akçaoğlu said, “Now, people take action and take precautions to form a daily hygiene chain in the process until they leave their homes and return again. One of the rings of this chain is vehicle cleaning. This is one of the main reasons for an increase of up to 85% today compared to the number of pre-pandemic washings. On the other hand, as companies become more conscious about hygiene, the demands of not only personal vehicles but also company vehicles are increasing rapidly. At this point, it is very important for the sector to respond to corporate demands and to systematize the process.”

Digital transformation is essential for continuity of acceleration in the car wash sector

Serkan Akçaoğlu emphasized that the services provided should be safe and easily accessible in order to sustain the momentum gained by the sector in two months and this could only be possible by digitalization. Akçaoğlu said, “Car wash industry is one of the traditional business areas operating in Turkey. Most businesses are family businesses where few people work, and many don't even have computers. Digitalization is essential to sustain this serious momentum that the industry has gained over a 2-month period. Contactless payment is of paramount importance, especially in the present day when contact continues to be at risk. In order to integrate to such innovations, it is necessary to establish the necessary infrastructures in the sector and use various technologies. At this point, we, as ooAutos, ensure that the driver receives the car wash service with zero contact by payment method with QR code, and supports the digital transformation of the industry by providing an infrastructure that allows access to many vehicle services with one click.”