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Despite the pandemic, Turkey continues to increase its share in world health tourism. Earning more than $1 billion in revenue from health tourism last year, Turkey provided about 60 percent of it from aesthetic operations. Aesthetic operations, which have triggered the rise of health tourism, are taking its claim to the top with new technologies such as 3D augmented reality solutions that have revolutionized the world.
*** This release is originally published in Turkish.
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ISTANBUL (TR) - Turkey, which is among the top 5 countries in World Health Tourism exceeding 100 billion dollars worldwide, offers high-level health services to almost every country in the world with its strong infrastructure, the latest technologies and high service quality. According to TÜRSAB data, health tourism in Turkey, which cured about 700 thousand patients last year, aims to generate $10 billion in revenue by hosting 1.5 million health tourists in 2023 and to rise to the top 3 in the world ranking. Aesthetic operations, on the other hand, are among the largest shareholders in this goal. Turkey, which earned more than $1 billion in revenue from health tourism last year, is seen to provide about 60 percent of it from aesthetic operations. It is stated that the most important factor that brings Turkey to the forefront in this area is the latest technologies used in all surgical and non-surgical aesthetic operations. Today, 3D augmented reality solutions, which are often used in the retail, tourism, cinema and furniture sectors and in the art world, especially in 3D museum and ruins applications, are also prominent among these technologies that guide the development of the game world.
Emphasizing that 3D augmented reality solutions, which provide the opportunity to monitor virtual images via computers and smart devices, play a guiding role in today's plastic surgery operations, Switzerland-based technology company Arbrea Labs CEO Dr. Endri Dibra said, “Turkey, in order to receive the largest share of world health tourism a very strong infrastructure, is a country with a quality of service and expert staff. By adapting the latest technologies in the world to the sector, it has become one of the countries preferred by the world countries. 3D augmented reality solutions used in plastic surgery operations also have a very important function in increasing the success rate of the operations and thus patient satisfaction.”
Dr.Niko Benjamin Huber, CTO of Arbrea Labs, Pointing out that 3D augmented reality solutions offered by Arbrea Labs have very important gains for the patient and surgeon in plastic surgery operations performed under the headings of face shaping and breast aesthetics, Arbrea Labs CTO Dr. Niko Benjamin Huber said, “As a technology company based in Switzerland with 3D augmented reality solutions we bring to Turkey in the preparation process of forming the plastic surgery is a very important step, both for the surgeon are showing the way to the patient. Those who are aesthetically dissatisfied with any part of their body often choose the way to consult a specialist with the photos of the celebrities they like. However, especially in plastic surgery operations, patients' expectations should be taken into consideration as well as their anatomy. A nose or breast that looks great in the photo may not give the same results when applied to the patient. Because it is not suitable for the patient's anatomy or muscle structure. However, surgeons may find it difficult to tell patients that they should not leave their choices to their liking. This problem can be avoided with 3D augmented reality solutions. 3D technology is a revolution at this point in face contouring and breast aesthetics.”
Arbrea Labs Turkey Supervisor Sayyid Dogan also gave the following information about the revolutionary aspects of 3D augmented reality solutions in plastic surgery:
“With this application, which has two different versions for face shaping and breast aesthetics, a 3D real image environment is created over virtual reality in the areas where patients complain. For example, a patient who complains about his nose can see in 3D what kind of nose he / she will have after the operation. Using the application, the patient and the surgeon can obtain the most appropriate nose shape for the expectation and anatomy through the 3D image. In breast aesthetics, besides the patient's expectations and anatomy, muscle tissues should also be taken into account. At this point, the requests of the patients and the facts may not exactly match. 3D augmented reality solutions clearly reflect the result on the screen while the operation is still in preparation with the real image it offers. Patients can also see through 3D images instead of imagining the best result for them. Thus, patients can clearly express what they want instead of using photographs of celebrities, while surgeons can provide patients with more realistic information about the application and appearance. Thanks to the application, patient dissatisfaction in such operations is reduced to almost zero.”
In the statement made by the company, it was underlined that 3D augmented reality solutions, which are actively used by many award-winning surgeons around the world, promise a better patient journey focusing on simplicity, speed and privacy in order to overcome the anxiety and stress barrier of patients, and the functions and benefits of 3D augmented reality solutions were also mentioned. In the statement, “While the application allows a fast and effective communication between patients and surgeons, we achieve a faster transformation by saving time. We protect patient data by considering privacy principles. The application, which is very easy to use and install, offers a completely portable solution and can work on smart devices without the need for a scanner. Using the application, surgeons who want to eliminate patient dissatisfaction in aesthetic operations can examine 3D augmented reality solutions in detail on arbrea-labs.com. statements were included.”
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